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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Muhammadiyah Riau Accounting and Business Journal
Riky Perdana
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Sosialisasi, Persuasi, Involvement dan Minat Investasi di Pasar Modal: Studi Kasus pada Mahasiswa Universitas Muhammadiyah Riau Randy Afyan Perdana; Wira Ramashar; Riky Perdana
Muhammadiyah Riau Accounting and Business Journal Vol 1 No 1 (2019): Muhammadiyah Riau Accounting and Business Journal: Oktober - Maret
Publisher : Faculty of Economics and Business Universitas Muhammadiyah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (428.199 KB) | DOI: 10.37859/mrabj.v1i1.1535

Abstract

Penelitian ini bertujuan untuk menguji pengaruh sosialisasi, persuasi dan involvement terhadap minat investasi di pasar modal baik secara parsial maupun secara simultan. Objek dari penelitian ini adalah mahasiswa program studi Akuntansi Universitas Muhammadiyah Riau. Metode pengambilan sampel menggunakan purposive sampling dengan jumlah sampel yang memenuhi kriteria sebanyak 70 mahasiswa dan uji analisis data menggunakan metode regresi linier berganda. Hasil penelitian ini menunjukkan bahwa sosialisasi berpengaruh terhadap minat investasi di pasar modal, persuasi tidak berpengaruh terhadap minat investasi di pasar modal, involvement berpengaruh terhadap minat investasi di pasar modal, dan sosialisasi, persuasi dan involvement secara simultan berpengaruh terhadap minat investasi di pasar modal.
ENDORSEMENT: MEDIA PEMASARAN MASA KINI Wan Laura Hardilawati; Intan Diane Binangkit; Riky Perdana
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 7 No 1 (2019): JIM UPB Volume 7 No 1 2019
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (738.018 KB) | DOI: 10.33884/jimupb.v7i1.920

Abstract

Competition is very tight today requires that companies should always look for strategies new sales in order to compete with companies other, one of the activities of a company is sold for profit, to achieve the goal of a company is required in order to introduce and market products sold quickly, but not a lot of resources are wasted. The development of very fast internet technology currently impacting almost kesegala areas of human life, nearly all aspects of human life is influenced by the sale of the Internet is no exception. Their impact on the emergence of internet digital advertising trend by which the owner of the mark began to make digital media as media campaigns and new marketing. digital marketing activity that trends do today is social media to build brand endorsement. The phenomenon of this new marketing strategy becomes a rationale for researchers to examine how effective endorsement on instagram relation to the marketing of culinary product using approach EPIC.
Co-Authors Intan Diane Binangkit Randy Afyan Perdana Wan laura Hardilawati Wira Ramashar