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All Journal JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Dinasti International Journal of Digital Business Management Enrichment : Journal of Management Jurnal AbdiMas Nusa Mandiri Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ Jurnal Abdimas Perbanas Matriks: Jurnal Sosial dan Sains Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan
Johan Hendri Prasetyo
Universitas Nusa Mandiri
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Transportation Other

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Journal : Dinasti International Journal of Digital Business Management

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E-COMMERCE: THE IMPORTANCE ROLE OF CUSTOMER PERCEIVED VALUE IN INCREASING ONLINE REPURCHASE INTENTION Johan Hendri Prasetyo; Bobby Suryo Prakoso; Gani Wiharso; Luky Fabrianto
Dinasti International Journal of Digital Business Management Vol 2 No 6 (2021): Dinasti International Journal of Digital Business Management (October - November
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i6.954

Abstract

In the midst of digital business growth rapidly and Covid-19 pandemic that has lasted for several years, people tends to carry out all their activities from home, including fulfilling their needs through various e-commerce services. This research model intends to investigate the important role from customer perceived value in increasing online repurchase intention on various e-commerce sites in Indonesia, such as Shopee, Tokopedia, Bukalapak, Lazada and Blibli. This research method designed by quantitative causality with a total sample of 310 people through snowball sampling. The analytical method used AMOS-SEM to verified the role of customer value perceptions. This results shows that customer perceived value indirectly act as an crucial part in increasing the influence from e-service quality, ease of use, store image and online promotion on online repurchase intention.
Co-Authors Adelia Rizki Nur Azizah Aisyah Aisyah Alfin Nur Laili Salma Bobby Suryo Prakoso Bobby Suryo Prakoso Danang Rusdawindra Samiaji Danang Rusdawindra Samiaji Dani Fikri Ramadhan Daniel Chandra Afriano Dennis Fathurahman Dennis Fathurahman Fajar Sarasati Fajar Sarasati Gani Wiharso Gani Wiharso Hamzah Ali Abdullah Henny Yuwanda Jeri Dabi Jeri Dabi Joko Ariawan Kadafi Akbar Lia Mazia Lia Mazia, Lia Luky Fabrianto Luky Fabrianto Luky Fabrianto Muhamad Rizki Bahtiar Nabil Hanif Leksmono Nabil Hanif Leksmono Novianti Madhona Faizah Nurlia Febrianti Regina Sephiani Rizky Ade Safitri Rizky Ade Safitri Safira Maharani Safira Maharani Saripah Nabilah Widi Astuti Widi Astuti