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All Journal YUME : Journal of Management Jurnal Ilmiah Produktif Jurnal Ilmiah Produktif
Yusnita Fitarini Sibay
Program Studi Manajemen, Fakultas Ekonomi, Universitas Tompotika Luwuk Banggai
Economics, Econometrics & Finance Health Professions Social Sciences

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Pengaruh Kualitas Produk Gula Merah Ampera Terhadap Keputusan Pembelian Konsumen Di Kecamatan Pagimana: Effect Of The Quality Of Ampera Brown Sugar Products On Consumer Purchasing Decisions In Pagimana Subdistrict Liswan Rusman; Yusnita Fitarini Sibay; Heny Ariwijaya
Jurnal Ilmiah Produktif Vol. 9 No. 1 (2021): JURNAL ILMIAH PRODUKTIF
Publisher : Fakultas Ekonomi, Universitas Tompotika Luwuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56072/jip.v9i1.320

Abstract

This study aims to find out how the quality of Ampera brown sugar products affects consumer purchasing decisions in the pagimana subdistrict. The number of respondents in this study was 50 respondents. The analyses used in this study are simple linear regression, correlation coefficient, determination coefficient, and t-test. Results using a simple linear analysis of Y = 1.302 +0.717X give the meaning that what if the quality of the product or independent variable (free) has a value of 0 (zero) or none. So the variable value of the purchase decision is 1,302. The analysis results using the t-test can be found that the quality of the product has a significant effect on purchasing decisions. The contribution or contribution of product quality of 0.371 or 37.1% while other variables influence the remaining 63%, and the result of the correlation relationship of 0.609 or 60.9% belongs to the strong category, so there can be a strong relationship between product quality and Ampera brown sugar purchase decisions in Pagimana Subdistrict.
Analisis Penerapan Total Quality Manajemen Untuk Meningkatkan Kinerja Yusnita Fitarini Sibay; Musdar M. Amin
YUME : Journal of Management Vol 5, No 3 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i3.3065

Abstract

AbstrakTujuan penelitian yaitu untuk mengetahui penerapan Total Quality Management (TQM) pada kinerja pegawai di PT Pos Indonesia (Persero) Cabang Makassar. Pendekatan penelitian yang digunakan dalam penelitian ini adalah pendekatan kualitatif deskriptif. Metode/teknik Analisis Data yang digunakan untuk pembahasan dalam penelitian ini adalah Analisis deskipitif. Analisis deskriptif digunakan dalam menganalisis data primer hasil pengumpulan angket. Analisis deskriptif diartikan sebagai suatu proses analisis yang dilanjutkan dengan cara mendeskripsikan atau menggambarkan data sebagaimana adanya menjadi informasi dalam menjelaskan suatu fenomena. Analisis deskriptif penelitian ini menggunakan bantuan Statistik deskriptif SPSS 25.0. Berdasarkan hasil penelitian dan pembahasan yang telah diuraikan, maka simpulan penelitian yaitu PT Pos Indonesia (Persero) Cabang Makassar telah menerapakan prinsip-prinsip Total Quality Management (TQM) dalam menunjang kinerja pegawai. Prinsip-prinsip Total Quality Management (TQM) yang diterapkan PT. Pos Indonesia (Persero) Cabang Makassar yaitu kepemimpinan dan perencanaan strategis yang baik seperti setiap persoalan yang dihadapi perusahaan diselesaikan dengan cermat oleh atasan, kinerja yang berorientasi pada pelanggan, analisis informasi yang akurat dalam menunjang pelayanan dan perbaikan berkesinambungan, pengimplementasian manajemen sumber daya manusia yang baik melalui pendidikan dan pelatihan kepada pegawai sesuai dengan bidang masing-masing, dan memberikan penghargaan kepada setiap pegawai melalui penyediaan ruang dan fasilitas berpendapat. Kata Kunci: Total Quality Management, Kinerja
Pengaruh Kualitas Produk Gula Merah Ampera Terhadap Keputusan Pembelian Konsumen Di Kecamatan Pagimana: Effect Of The Quality Of Ampera Brown Sugar Products On Consumer Purchasing Decisions In Pagimana Subdistrict Liswan Rusman; Yusnita Fitarini Sibay; Heny Ariwijaya
Jurnal Ilmiah Produktif Vol. 9 No. 1 (2021): JURNAL ILMIAH PRODUKTIF
Publisher : Fakultas Ekonomi, Universitas Tompotika Luwuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (330.055 KB) | DOI: 10.56072/jip.v9i1.320

Abstract

This study aims to find out how the quality of Ampera brown sugar products affects consumer purchasing decisions in the pagimana subdistrict. The number of respondents in this study was 50 respondents. The analyses used in this study are simple linear regression, correlation coefficient, determination coefficient, and t-test. Results using a simple linear analysis of Y = 1.302 +0.717X give the meaning that what if the quality of the product or independent variable (free) has a value of 0 (zero) or none. So the variable value of the purchase decision is 1,302. The analysis results using the t-test can be found that the quality of the product has a significant effect on purchasing decisions. The contribution or contribution of product quality of 0.371 or 37.1% while other variables influence the remaining 63%, and the result of the correlation relationship of 0.609 or 60.9% belongs to the strong category, so there can be a strong relationship between product quality and Ampera brown sugar purchase decisions in Pagimana Subdistrict.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Depot Air Minum Isi Ulang Tompotika Water Luwuk: The Influence of Service Quality on Customer Satisfaction Tompotika Water Luwuk Refill Drinking Water Depot Taufik Abdullah; Ichsan Milang; Yusnita Fitarini Sibay
Jurnal Ilmiah Produktif Vol. 11 No. 1 (2023): JURNAL ILMIAH PRODUKTIF
Publisher : Fakultas Ekonomi, Universitas Tompotika Luwuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (286.961 KB) | DOI: 10.56072/jip.v11i1.461

Abstract

The aims of this research were (1) to find out how the effect of service quality on customer satisfaction at Tompotika Water Luwuk refill drinking water depots, (2) Which variables affect service quality on customer satisfaction at Tompotika Water Luwuk refill drinking water depots. The analytical method used in this study is multiple linear regression analysis using 100 samples taken using the Slovin technique. Based on the results of the research and testing it was concluded that the quality of service which consists of physical evidence, reliability, responsiveness, assurance, and empathy has a partial or simultaneous effect on customer satisfaction, while the independent variables are physical evidence, reliability, responsiveness, assurance, and empathy has a strong relationship to customer satisfaction, as well as the contribution of service quality variables consisting of physical evidence, reliability, responsiveness, assurance, and empathy to the dependent variable namely customer satisfaction is 62.1%, while the remaining 37.9% is caused by other factors that are not examined such as marketing mix, and product quality.
Co-Authors Heny Ariwijaya Ichsan Milang Liswan Rusman Musdar M. Amin Taufik Abdullah