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All Journal Cultoure: Jurnal Ilmiah Pariwisata Budaya Hindu
Ida Ayu Devi Arini
SD No. 1 Sempidi
Humanities Environmental Science Social Sciences

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INFLUENCER STRATEGI MARKETING EFEKTIF UNTUK MEMPROMOSIKAN PARIWISATA KABUPATEN BULELENG Ida Ayu Devi Arini
Cultoure: Jurnal Ilmiah Pariwisata Budaya Hindu Vol 3, No 1 (2022)
Publisher : Sekolah Tinggi Agama Hindu Negeri Mpu Kuturan Singaraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (603.77 KB) | DOI: 10.55115/cultoure.v3i1.2045

Abstract

The purpose of this research is to provide an alternative pattern of promotion by using influencers to help promote tourism in Buleleng district, especially by attracting the millennial generation. The existence of influencers is very influential in determining travel decisions, because influencers are public figures who have many followers. This research is a qualitative descriptive study. The primary data in this study was sourced from observations on social media influencers and from interviews, while the secondary data came from scientific journals and books that assisted in this research. The collected data is then selected to assist the analysis and the last step is drawing conclusions. The results of this study become a recommendation for the local government of Buleleng Regency to try to use tourism promotion with influencer services.Keywords: Influencer, Marketing, Tourism
WISATA GASTRONOMI: DALAM TRADISI MEGIBUNG DI KABUPATEN KARANGASEM Ida Ayu Devi Arini; Made Novita Dwi Lestari
Cultoure: Jurnal Ilmiah Pariwisata Budaya Hindu Vol 2, No 2 (2021)
Publisher : Sekolah Tinggi Agama Hindu Negeri Mpu Kuturan Singaraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (257.494 KB) | DOI: 10.55115/cultoure.v2i2.1688

Abstract

This study aims to examine the meanings and values contained in the megibung tradition, and the development of the tradition to become an alternative for tourism development in Karangasem Regency through gastronomic tourism. The method used in this research is qualitative method. Primary data was obtained from interviews with several informants selected by purposive sampling, while secondary data was obtained from online publications. This study provides recommendations for gastronomic tourism that can be used as a potential alternative to be developed in Karangasem Regency. The potential of the megibung tradition as gastronomic tourism can be seen from its cultural attractions and supported by adequate accessibility, supporting facilities and good tourism institutions or organizations.Keywords: Gastronomic Tourism, Megibung Tradition.
Co-Authors Made Novita Dwi Lestari