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All Journal Bisma: Jurnal Manajemen
Ni Kadek Asri Sumartini
Program Studi S1 Manajemen Jurusan Manajemen Fakultas Ekonomi Universitas Pendidikan Ganesha
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Citra Perusahaan Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Bengkel Mobil Sama Jaya Singaraja Ni Kadek Asri Sumartini; Ni Nyoman Yulianthini
Bisma: Jurnal Manajemen Vol. 7 No. 1 (2021)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/bjm.v7i1.27755

Abstract

This study. aims to examine the. effect. of (1) Company.iImage. and customer satisfaction on. Customer. loyalty, (2) Company image on customer loyalty, and (3) Customer satisfaction on customer loyalty at Car Workshop Sama Jaya Singaraja. The research design is quantitative casual. The subjects in this study were customers at Sama Jaya Singaraja Car Workshop, while the object of this research was the company image, customer satisfaction, and customer loyalty. Sampling using purposive sampling method of 100 respondents. The. data. collection. method. is the survey. method, which is analyzed using multiple linear regression. The results of this study indicate that (1) Company image and customer satisfaction have a positive and significant effect on customer loyalty, (2) Company image has a positive and significant effect on customer loyalty, (3) Customer satisfaction has an influence positive and significant impact on customer loyalty of the Sama Jaya Singaraja Car Workshop.
Co-Authors Ni Nyoman Yulianthini