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Aswadi Rahmad
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Economics, Econometrics & Finance

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ANALISISPERSEPSIKONSUMENTERHADAPPELAYANANKARAOKEINULVIZTAFAMILYOUTLETCABANGKOTAJAMBI THEANALYSISOFCONSUMERPERCEPTIONONINULVIZTAFAMILYKARAOKESERVICEOUTLETOFJAMBIOUTLET Aswadi Rahmad
DIGEST MARKETING Vol. 1 No. 2 (2012): DIGEST MARKETING
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

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Abstract

ThepurposeofthisresearchistoexplainconsumerperceptiononKaraokeInulViztaOutletinJambi.Thevariablemeasuredisbasedon5dimensions,i.e.,Tangibels,Realibility,Responsiveness,Assurance,Emphaty.Theresultshowsthatconsumerperceptionisgood.ThehigestvalueofperceptionisEmphatyDimensionandotherwisethelowestisAssurance.Accordingtotheresearchresuts,isreccomendedthatKaraokeInulViztaOutletcontinuestododevelopephysicaldimensionsuchasfasilitiesandphysicalinsfrastructures,trust,speed,prudishness,ability.Togehthertothisimprovement,itisimportanttobedovotedonconsumersatisfationmonitoring.Keyword:perception,Karaoke,consumerperceptions,services,
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