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Journal : International Journal of Social and Management Studies (IJOSMAS)

Promotion and Price Analysis of Purchase Decisions Bear Brand Milk During The Covid-19 Pandemic at PT. Aneka Rasa Citra Sejati, Jakarta Peter Rajagukguk; Bambang Haryono; Hardani Hardani; Arief Fadholi
International Journal of Social and Management Studies Vol. 2 No. 5 (2021): October 2021
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (299.608 KB) | DOI: 10.5555/ijosmas.v2i5.69

Abstract

Promotion and price are important factors in realizing a company's sales goals. Promotion is very influential on the company's efforts to achieve maximum sales volume, as well as price perceptions will determine consumer behavior in deciding purchases. This research was conducted on customers of PT. Aneka Rasa Citra Sejati, Jakarta aims to analyze promotional factors and price perceptions that influence customer purchasing decisions for bear brand milk during the covid-19 pandemic. The sample in this study amounted to 105 respondents with a simple probability sampling method. The method used in data analysis is descriptive quantitative with correlation coefficient test, regression equation, F test, T test and Determination test, statistical data processing using SPSS 25 software. The results show that R square is 0.536 or 53.6%. This means that 53.6% of purchasing decisions are influenced by promotion and price factors. The correlation value between promotion and price on purchasing decisions is 0.732, which means there is a strong influence between variables X1, X2, and Y. Multiple linear regression coefficient test shows that Y= 1.723+0.395X1+0.354X2. The analysis above shows that sales promotion and price perception have a strong and significant influence on purchasing decisions, and the conclusion Ha is accepted that there is an influence of promotion and price on purchasing decisions of bear brand milk
Administration Procedure for Selling Bear Brand Milk Using ND6 On PT. Aneka Rasa Citra Sejati, Jakarta Peter Rajagukguk; Hardani Hardani; Arief Fadholi; Bambang Haryono
International Journal of Social and Management Studies Vol. 3 No. 3 (2022): June 2022
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (375.044 KB) | DOI: 10.5555/ijosmas.v3i3.203

Abstract

This study aims to analyze the implementation of the sale of Bear Brand Milk during the covid-19 pandemic at PT. Various Taste of True Image, Jakarta. Companies engaged in the distribution of products PT. Nestle Indonesia in the form of coffee, cereals, and several kinds of milk, one of which is bear milk. The target market is Traditional Markets, Bakery, Hotels, Restaurants, Cafés, Business Industries, School Canteens, Mini Markets, and Cooperatives. The implementation of sales is an important stage that has been determined by the company in the context of the company's operational activities. In conducting sales input using the ND6 program. This type of research is policy research (policy research) with a qualitative descriptive method. Methods of data collection using, observation, interviews and documentation. Data analysis phase with preparation, exploration, and reporting. This study shows that the implementation of sales starts from consumer orders to sales, is forwarded to the administration to make sales invoices and letters of delivery of goods. The invoice is checked by the head of the warehouse, and loading is carried out. When it is finished loading, the invoice and travel document are handed over to the driver and then sent to the customer's address, the consumer receives the goods and signs the delivery letter. Document data required in the form of direct order (Additional Order) or CMO (Cofirm Monthly Order) order a month earlier for products that are out of stock, PO (Purchase Order) Sales Invoice, and Travel Letter.