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All Journal AFEBI Management and Business Review Referensi : Jurnal Ilmu Manajemen dan Akuntansi
Helman Arif
Universitas Indonesia
Economics, Econometrics & Finance

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MEMBIDIK PASAR OBAT ANTISEPTIK: ANALISIS FAKTOR YANG MEMPENGARUHI INTENSI PEMBELIAN KEMBALI PRODUK Helman Arif; Andreina Fara
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 8, No 1 (2020)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v8i1.1511

Abstract

This study aims to analyze what factors underlie consumer decisions to repurchase antiseptic products in Indonesia. Specifically, the analysis is carried out on variables perceived as risk, perceived price, brand image, brand awareness, subjective norms, and experience that are associated with trust and brand attitude to form repurchasing intention. The study was conducted using a survey method in two years with different data sets of consumers, each with 126 and 114 respondents. The testing was done by regression method. The analysis is then added to the results of focus group discussions (FGD). It was concluded that all research variables proved to influence the intention to repurchase an antiseptic product, however, there was a shift in the order of importance of a factor or variable in which the brand attitude variable became increasingly important while perceived risk and experience became increasingly unimportant.
CAN TRADITIONAL RETAILERS USE STRATEGY TO FIGHT AGAINST MODERN ATTACKS? Rachmadi Agus Triono; Zuliani Dalimunthe; Helman Arif
AFEBI Management and Business Review Vol 3, No 1 (2018)
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (283.698 KB) | DOI: 10.47312/ambr.v3i1.128

Abstract

Despite rapid growth in online type, the majority Indonesian retail market is offline shopping because of households disperse across thousand cities and islands. However, the threat comes from corporatized modern retailers.  Typically, attacks from modern retailers in the form of franchised minimarkets endangered the existence of traditional retailers which generally are small sized and independently owned by individual or household. This research investigates how traditional retailers can deliver a strategic response to the presence of modern retailers, and to examine whether there are differences in performance among business entities that use different strategic responses. We also investigate if there are differences, which strategic response would give the best result in performance. Questionnaires were distributed to 109 respondents using convenience sampling. An ANOVA was done at respective types of retailers' buyers. There is no significant evidence that the strategic response developed by traditional retailers differed from one another. Furthermore, we found that the performance of traditional retailers are below modern retailers, except for those that belong to a higher tier of performance. Higher tier traditional retailers are the best strategic group in traditional retailers and their performance statistically could equate to the performance of modern retail. Keywords: Indonesian retail market, small-scale retailer strategy, strategic group, strategic response
CAN TRADITIONAL RETAILERS USE STRATEGY TO FIGHT AGAINST MODERN ATTACKS? Rachmadi Agus Triono; Zuliani Dalimunthe; Helman Arif
AFEBI Management and Business Review Vol. 3 No. 1 (2018): June
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47312/ambr.v3i1.128

Abstract

Despite rapid growth in online type, the majority Indonesian retail market is offline shopping because of households disperse across thousand cities and islands. However, the threat comes from corporatized modern retailers.  Typically, attacks from modern retailers in the form of franchised minimarkets endangered the existence of traditional retailers which generally are small sized and independently owned by individual or household. This research investigates how traditional retailers can deliver a strategic response to the presence of modern retailers, and to examine whether there are differences in performance among business entities that use different strategic responses. We also investigate if there are differences, which strategic response would give the best result in performance. Questionnaires were distributed to 109 respondents using convenience sampling. An ANOVA was done at respective types of retailers' buyers. There is no significant evidence that the strategic response developed by traditional retailers differed from one another. Furthermore, we found that the performance of traditional retailers are below modern retailers, except for those that belong to a higher tier of performance. Higher tier traditional retailers are the best strategic group in traditional retailers and their performance statistically could equate to the performance of modern retail. Keywords: Indonesian retail market, small-scale retailer strategy, strategic group, strategic response
Co-Authors Andreina Fara Dalimunthe, Zuliani Rachmadi Agus Triono