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All Journal JISIP: Jurnal Ilmu Sosial dan Pendidikan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam

Ety Dwi Susanti

Universitas Pembangunan Nasional “Veteran” Jawa Timur

Author-ID : 3558652

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Articles

Analisis SWOT Sebagai Strategi Meningkatkan Daya Saing Pada Apotek 325 Surabaya Anisa Rachmawati; Ety Dwi Susanti
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 6, No 1 (2022): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jisip.v6i1.2707

This research was conducted at Apotek 325 which is located on Jl. Demak No. 325, Dupak, Krembangan District, Surabaya City, East Java. The pharmacy has been established since 2000 where a new business strategy is needed to face increasing competitive and increasing complex business competition. The research method used is a descriptive quantitative approach, using the SWOT method and data collection techniques with primary data and secondary data, in which the author's secondary data is through in-depth interviews, documentation and participatory observations relating to the SWOT analysis owned by Apotek 325 Surabaya. After getting the data then the data will be analyzed with SWOT. The results of the research from the SWOT analysis obtained IFAS results with a total score of 2.01 while for EFAS results with a total score of 2.49. From the results of the SWOT diagram, Pharmacy 325 is in quadrant II, namely the Diversification Strategy. The results of the SWOT Matrix Strategy obtained that the SO Strategy was 1.7, the ST Strategy was 2.91, the WO Strategy was 1.59, and the WT Strategy was 2.8.

Analisis Strategi Pemasaran Guna Memasuki Pasar Online Dalam Menghadapi Persaingan Selama Pandemi Covid-19 pada Bisnis Retail Toko ‘’Bintang’’ Azril Fikri Hawari; Ety Dwi Susanti
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 1 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

This study aims to determine the analysis of marketing strategies to enter the online market in the face of competition during the covid-19 pandemic. The type of research conducted is descriptive method. Data collection techniques in this study used observation, in-dept interview methods or in-depth interviews, and documentation. Sources of data from this study are the owner or owner, employee or employee, as well as consumers who have made transactions at the "Star" Store. The results showed that by using the SWOT analysis technique, the "Bintang" store was in quadrant II position. Where in this case the strength factor is more dominant than the weakness while at the same time the threats that come from outside are considered quite large when compared to the existing opportunities. Thus, the strategy that is considered the most effective to be implemented is the diversification strategy. The diversification strategy can be applied by the "Star" Store in order to maintain its business activities by optimizing its strengths to stem and face threats that come from outside the company. Keywords: Marketing Strategy, Online Market, Competition During the Covid-19 Pandemic

Pengaruh Produk dan Harga terhadap Minat Beli Konsumen CV Pesona Elok Wiyung Surabaya: Bagus Rachmatri Landaru; Ety Dwi Susanti
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 2 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

In this study has the aim of obtaining information about the effect of products and prices on consumer buying interest simultaneously and partially. The approach used is a quantitative approach. The data collection technique used is using a sample with probability sampling technique and the technique in collecting data is using a questionnaire on google form. The measurement scale in this study is the Likert scale 5-1. In addition, when analyzing the data, the researcher used multiple linear regression analysis using the SPSS program. Respondents in this study found 100 consumers of CV Pesona Elok Wiyung Surabaya (MS Glow by Elok Nabila Official Central Distributor). The results obtained in this research indicate that partially there is a significant influence on the independent variables of this research, namely Product and Price on consumer buying interest. In addition, at the same time, it was found that there was a significant effect on all variables on consumer buying interest at CV Pesona Elok Wiyung Surabaya (MS Glow by Elok Nabila, Central Authorized Distributor). Keyword: Product; Prices; consumer buying interest

Komparasi Kinerja Keuangan Sebelum dan Saat Pandemi Gayuh Kurnia Wahidah; Ety Dwi Susanti
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 3 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

The COVID-19 pandemic is affecting the economy. These economic activities affect the activities of companies or industries, one of which is commercial activities in the field of agricultural and food products, namely PT. Charoen Pokphand Tbk. This industry is an agribusiness that produces animal feed, day-old chicks (DOC), and ready-to-eat foods. This study was conducted during the closing period of 2019 and 2020 using quantitative research methods. The data collection process is an indirect study of the financial background of companies drawn from the Indonesian stock market. The objective of the study is to know the financial performance from the point of view of liquidity in the management of the company's finances in terms of short-term obligations, capital activities, and arrangement of the company in management or use of product support resources processes and measures of management effectiveness is expressed in the importance of profits generated, received on sale, or invested due to the occurrence of endemic diseases. Researchers use ratios to measure financial ratios, including debt-to-assets, debt-to-equity ratios, total asset turnover, return on assets, and net profit margin. Keywords: Covid-19, Financial Performance, Financial Ratio.

Analisis Strategi Pemasaran Menggunakan Matriks SWOT Dalam Meningkatkan Jumlah Pengguna pada Aplikasi Halodoc di Masa Pandemi Alan Nathanael K; Ety Dwi Susanti
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 4 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

The purpose of this study was to determine the state of a business in the era of the COVID-19 pandemic, whether these business people experienced a decline or experienced an increase in sales. The object of our research as this research is the Halodoc application, which is engaged in the health sector which makes it easy for users to get health services with a smartphone application only. The data collection technique that we used in this study was using observation, in-depth interviews with relevant sources and documentation. The data sources in our research are Business Development from the Halodoc application and Halodoc application users who have made transactions. To analyze the data obtained, we used a SWOT analysis technique and the Halodoc application was in quadrant I. In the sense that the Halodoc application supports using an aggressive strategy, the company has more strength to face a business threat in the future when compared to their weaknesses. Therefore, during the current COVID-19 pandemic, in particular, the Halodoc application is one of the companies that gets very significant benefits when compared to other business sectors. Keywords: Marketing Strategy, SWOT Analysis, Covid-19

Upaya Peningkatan Penjualan Batik New Colet Jombang Melalui Pemanfaatan Media Sosial Instagram: Yuanita Soewarno; Ety Dwi Susanti
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

The development of information and communication technology has changed the way individuals interact with others. The internet becomes a new digital space that creates a cultural space. It is unavoidable that the existence of the internet provides many conveniences to its users. Various access to information and entertainment from all over the world can be searched via the internet. The internet penetrates the boundaries of the dimensions of the user's life, time and space, which can be accessed by anyone, anytime and anywhere. This is the background of the change from conventional communication to modern and all-digital. Promotions carried out by companies have also undergone many shifts, many companies have switched from promotions through print or electronic media to social media promotions. In this study, researchers used the Jombang New Colet Batik as the object of research. This research is intended to find out and identify efforts to increase sales of Batik New Colet through the use of Instagram social media. In this study researchers used qualitative research methods. In this study, data collection techniques were carried out in natural settings (natural conditions), primary data sources, and data collection techniques were mostly participant observation and interviews. Which informants in this study are the owners, employees, and consumers of Batik Colet Jombang. The informants in this study were the owners, employees and consumers of Batik Colet Jomban. The informants in this study were the owners, employees and consumers of Batik Colet Jombang. Data analysis techniques are carried out interactively and continuously until complete so that the data is saturated. The data analysis technique of this study uses data reduction techniques, data presentation (data display), and conclusion drawing (verification). To check the validity of the data in this study, researchers used technique triangulation and source triangulation. The results of the study state that marketing via Instagram is an effective way of digital marketing. Instagram is the social media with the most users. Attractive photo displays, discount offers, good service, and quality goods will attract buyers. Sales of Batik new colet products are able to make people aware of the products of Batik new colet, marketing carried out by Batik new colet through Instagram is an effective and efficient way to increase sales, the process is not that long and does not require large enough capital, the promotions carried out are also sufficient. easy. From the results of interviews conducted by researchers, the various built-in Instagram features that are most frequently used are the hash tag and instastory features. Because business actors consider that these three features provide a considerable influence in increase sales. Keywords: Marketing, Social Media Marketing, Instagram

Analisis Penerapan Segmenting, Targeting, dan Positioning dalam Kesuksesan Usaha pada Bisnis Franchise Pocong Pancong Mumtaza Rifda Maulidiyah; Ety Dwi Susanti
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 6 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i6.2151

One major factor that contributes to a business enterprise's success is often the result of really poor market performance. Due to this persaingan, every business owner must take action to strengthen the business that is currently being conducted by implementing a few strategies such as segmentation, targeting, and positioning. These strategies were implemented by the Pocong Pancong franchise, and as of right now, they can be applied to most types of business persaingan. The purpose of this study is to analyze the Segmenting, Targetting, and Positioning that have been carried out by the Pocong Pancong franchise using a deskriptif qualitative research method with data collection by observation, interviews, and documentation. The types and summaries of data that are used combine primary and secondary data, resulting in a profit margin in this business that focuses on behavioral segmentation.The objective that is being pursued is to use product specialization as a means of product development and market segmentation as a means of product development strategy. When positioning products, Pocong Pancong franchises do so based on price and quality, where products with higher quality than their category competitors are offered at a higher price. Due to this, the strategies of segmentation, targeting, and positioning that the Pocong Pancong franchise has implemented in order to achieve the necessary success can be emphasized.

Strategi Marketing Mix dalam Pengembangan Usaha Berdasarkan Analisis Product Life Cycle (PLC): Studi pada Usaha Maharaja Garment Bangkalan Ema Oktavia Rahmawati; Ety Dwi Susanti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.2080

Every business has a goal to achieve profitability and when the business is successful, further development becomes a necessity. Today, the business that continues to grow and is always sought after by people is the convection business. This convection business aims to meet the needs of clothing as people's main clothing by placing orders in large quantities and following the development of trends. An example is the "Maharaja Garment" Convection in Bangkalan, which operates in the midst of competition from similar competitors, so it requires long-term business development to continue to grow. In this context, this research is descriptive, using data collection techniques through observation and documentation. The types and sources of data used include primary and secondary data. This study aims to determine the company's business strategy by applying the Product Life Cycle method. The results of the calculation using the Polli and Cook method show that the convection business of "Maharaja Garment" is in the growth stage. Therefore, the business development is carried out by designing marketing strategies in accordance with the stages of the product life cycle. This strategy includes various product models with superior raw materials, providing guarantees and excellent service, offering discounts, implementing promotions through advertising, and expanding strategic new business premises in the city centre.

Pengaruh Customer Trust dan Fitur Live Streaming pada Aplikasi Shopee Terhadap Impulse Buying dalam Pembelian Produk Fashion dan Aksesoris Oleh Masyarakat: Studi pada Masyarakat Kota Surabaya Erlinda Dwi Prastiwi; Ety Dwi Susanti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.2082

This study aims to examine the influence of customer trust and live streaming features on impulse buying in the purchase of fashion products and accessories by the residents of Surabaya city through the Shopee application. This research is quantitative in nature, involving a sample of 100 Shopee application users in Surabaya city. The sampling method employed is non-probability, specifically purposive sampling, with respondents aged between 17-40 years old, users of the Shopee application, who have made at least one purchase of fashion products and accessories through live streaming on the Shopee e-commerce platform, and residing in Surabaya city. Data collection is conducted online by distributing questionnaire links to the respondents. The results of this study indicate that both customer trust and live streaming have a significant simultaneous effect on impulse buying. Customer trust has a significant partial effect on impulse buying, while live streaming also has a significant partial effect on impulse buying.

Co-Authors Alan Nathanael K Anisa Rachmawati Azril Fikri Hawari Bagus Rachmatri Landaru Ema Oktavia Rahmawati Erlinda Dwi Prastiwi Gayuh Kurnia Wahidah Mumtaza Rifda Maulidiyah Yuanita Soewarno

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