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All Journal JISIP: Jurnal Ilmu Sosial dan Pendidikan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Ety Dwi Susanti
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL

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Pengaruh Produk dan Harga terhadap Minat Beli Konsumen CV Pesona Elok  Wiyung Surabaya: Bagus Rachmatri Landaru; Ety Dwi Susanti
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 2 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (472.029 KB) | DOI: 10.47467/reslaj.v5i2.1740

Abstract

In this study has the aim of obtaining information about the effect of products and prices on consumer buying interest simultaneously and partially. The approach used is a quantitative approach. The data collection technique used is using a sample with probability sampling technique and the technique in collecting data is using a questionnaire on google form. The measurement scale in this study is the Likert scale 5-1. In addition, when analyzing the data, the researcher used multiple linear regression analysis using the SPSS program. Respondents in this study found 100 consumers of CV Pesona Elok Wiyung Surabaya (MS Glow by Elok Nabila Official Central Distributor). The results obtained in this research indicate that partially there is a significant influence on the independent variables of this research, namely Product and Price on consumer buying interest. In addition, at the same time, it was found that there was a significant effect on all variables on consumer buying interest at CV Pesona Elok Wiyung Surabaya (MS Glow by Elok Nabila, Central Authorized Distributor). Keyword: Product; Prices; consumer buying interest
Co-Authors Alan Nathanael K Anisa Rachmawati Azril Fikri Hawari Bagus Rachmatri Landaru Ema Oktavia Rahmawati Erlinda Dwi Prastiwi Gayuh Kurnia Wahidah Mumtaza Rifda Maulidiyah Yuanita Soewarno