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All Journal JISIP: Jurnal Ilmu Sosial dan Pendidikan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Ety Dwi Susanti
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

 1 
Strategi Marketing Mix dalam Pengembangan Usaha Berdasarkan Analisis Product Life Cycle (PLC): Studi pada Usaha Maharaja Garment Bangkalan Ema Oktavia Rahmawati; Ety Dwi Susanti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.2080

Abstract

Every business has a goal to achieve profitability and when the business is successful, further development becomes a necessity. Today, the business that continues to grow and is always sought after by people is the convection business. This convection business aims to meet the needs of clothing as people's main clothing by placing orders in large quantities and following the development of trends. An example is the "Maharaja Garment" Convection in Bangkalan, which operates in the midst of competition from similar competitors, so it requires long-term business development to continue to grow. In this context, this research is descriptive, using data collection techniques through observation and documentation. The types and sources of data used include primary and secondary data. This study aims to determine the company's business strategy by applying the Product Life Cycle method. The results of the calculation using the Polli and Cook method show that the convection business of "Maharaja Garment" is in the growth stage. Therefore, the business development is carried out by designing marketing strategies in accordance with the stages of the product life cycle. This strategy includes various product models with superior raw materials, providing guarantees and excellent service, offering discounts, implementing promotions through advertising, and expanding strategic new business premises in the city centre.
Pengaruh Customer Trust dan Fitur Live Streaming pada Aplikasi Shopee Terhadap Impulse Buying dalam Pembelian Produk Fashion dan Aksesoris Oleh Masyarakat: Studi pada Masyarakat Kota Surabaya Erlinda Dwi Prastiwi; Ety Dwi Susanti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.2082

Abstract

This study aims to examine the influence of customer trust and live streaming features on impulse buying in the purchase of fashion products and accessories by the residents of Surabaya city through the Shopee application. This research is quantitative in nature, involving a sample of 100 Shopee application users in Surabaya city. The sampling method employed is non-probability, specifically purposive sampling, with respondents aged between 17-40 years old, users of the Shopee application, who have made at least one purchase of fashion products and accessories through live streaming on the Shopee e-commerce platform, and residing in Surabaya city. Data collection is conducted online by distributing questionnaire links to the respondents. The results of this study indicate that both customer trust and live streaming have a significant simultaneous effect on impulse buying. Customer trust has a significant partial effect on impulse buying, while live streaming also has a significant partial effect on impulse buying.
Co-Authors Alan Nathanael K Anisa Rachmawati Azril Fikri Hawari Bagus Rachmatri Landaru Ema Oktavia Rahmawati Erlinda Dwi Prastiwi Gayuh Kurnia Wahidah Mumtaza Rifda Maulidiyah Yuanita Soewarno