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All Journal Business Economic, Communication, and Social Sciences Journal (BECOSS)
ShawHong SER
Chulalongkorn University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering

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Museums and Tourism: Reengineering The Role Of Museums In Malaysia’s Cultural Heritage Tourism ShawHong SER
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 2 No. 1 (2020): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v2i1.6151

Abstract

Since 2013, cultural heritage tourism has been identified as a new segment to be developed by the Malaysia Tourism Promotion Board (MTPB). Today, the sector has undergone rapid growth and have a great impact on Malaysia’s tourism industry, as well as bring prospects for developing museum tourism in Malaysia. In this paper, to respond on the research scholarly interest in cultural management. The researcher discusses the roles of the museum to sustainable cultural heritage tourism growth with a special focus on challenges faces by Malaysia’s museum sector in developing museum tourism. Over the years, many researches have been done, and still researching by scholars on the need for cultural resource management placing focus on the role they take towards cultural economic development. The purpose of this research, among others, is to explore how museums in Malaysia could be more effectively utilized for museum tourism and to make suggestions for better utilization of the museum sector for cultural heritage tourism development. It is hoped that this paper will provide insights into an understanding of cultural heritage tourism in Malaysia with an emphasis on crisis and opportunity in developing museum tourism.
Form Follows Culture: Symbolic Feng Shui Logo Design in the Greater China Region ShawHong SER
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 2 No. 2 (2020): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v2i2.6386

Abstract

The visual identity of a logo has always been one of the major means of expression of social values, and cultural preferences in a particular society. Hence, each area and region logo’s design aesthetic is a style characterized by a particular cultural influence that introduces its principles and canons. Accordingly, a logo is not just a representation of a company or business, in order to fully serve its purpose, the logo representation must illustrate what the company does as well as be able to echo with the social, cultural and geographical features of the targeted region. In this paper, to respond to the research scholarly interest in the cultural influences on design, the researcher has made an attempt to study the influence of Feng Shui on logo design in the Greater China region. Based on an in-depth visual-based survey on banks’ logo design in the Greater China region, the author identified in this paper one unique design characteristic, namely Symbolic Feng Shui logo design. The result showed that (1) there is substantial cultural values and preference for the logo with the influence and application of Feng Shui. (2) Logos based on concepts and forms (particularly ancient Chinese coins) found in Feng Shui were the most preferred visual representation used by banks in the Greater China region. (3) The Symbolic Feng Shui logo as a unique design language has developed into its distinctive style. It is hoped that this paper will provide insights into an understanding of the impact of traditional culture on modern design, particularly on Feng Shui culture-inspired logo design in the Greater China region.
On Destination Logo: A Design Review of Visit Malaysia Year’s Logo (1990 -2020) ShawHong SER
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 4 No. 1 (2022): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v4i1.7949

Abstract

Similar to companies and organizations across the globe, countries as well engage in branding strategies to establish a brand identity and to be positioned as major tourist destinations. Thereupon, the destination logo as one of the most significant elements of a country’s branding has become an important subject for brand design and communication research. In this paper, to respond to the research scholarly interest in communication design, the researcher has made an attempt to provide a design review of Malaysia’s destination logo from 1990 to 2020. Based on destination logos employed by Malaysia Tourism Promotion Board, the researcher examined how different logos have been designed to represent Malaysia as an outstanding tourism destination along with the development of the “Visit Malaysia Year” (VMY) tourism campaigns. As aforementioned, this paper will provide insights into an understanding of the design and development of destination logos in Malaysia.
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