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All Journal Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science
Adia Nugraha
Jurusan Agribisnis Universitas Lampung
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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SIKAP DAN KEPUASAN KONSUMEN AYAM PROBIO DI KOTA METRO DAN BANDAR LAMPUNG Ellenia Agustia D S; Dwi Haryono; Adia Nugraha
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 8, No 3 (2020)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v8i3.4437

Abstract

This study aims to determine the characteristics, stages of decision making, attitudes, and the level of consumer satisfaction on consuming probio chicken. The research location was determined purposively at probio chicken farm of Kelompok Peternak Ayam (KPA) Berkat Usaha Bersama (BeUBe) 21C Yosomulyo Metro, Transmart, Giant Kedaton and Carrefour in Bandar Lampung. The research was conducted as a survey, in which total sample constituted of 30 people recruited using accidental sampling technique. Data were collected by interviewing using questionnaires and analyzed by using descriptive analysis, Multiatribute Fishbein, and Consumer Satisfaction Index (CSI). The results showed that most consumers were women (60%). The highest frequency of purchasing probio chicken was once a month (36.67%). Consumer's decision-making stages showed that consumers bought probio chicken meat to meet their needs of improving nutrition. Consumers’ purchase was influenced by their family in which influencing factors were chicken taste and quality. Based on the analysis of consumer attitudes using Fishbein multiattribute model, it showed that multiatribute of attitude scores (Ao) equal to 157.83 and flavor attributes was become the highest score (22.09). Based on CSI, the level of customer satisfaction was 83.51%, in the scale range 0.81 to 1.00; meaning that consumers were very satisfied on consuming probio chicken.Key words: attitude, probio chicken, satisfaction
ANALISIS BIAYA POKOK PRODUKSI DAN PENDAPATAN USAHA SUSU KAMBING PERANAKAN ETAWA Hikemly Ardikha M. Tarigan; Wan Abbas Zakaria; Adia Nugraha
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 8, No 3 (2020)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v8i3.4451

Abstract

The study aims to analyze the level of income and standard production cost of etawa goat milk business in the Maju Jaya farmer Group in Batanghari Sub-District, East Lampung Regency. The research method used is a case study in the Maju Jaya farmer Group. Determination of the location of the study was carried out purposively. The total respondents in this study are ten members of Maju Jaya farmer group. Data are analyzed using financial analysis. The results showed that the standard production cost per liter of etawa goat milk is IDR. 14,860. The business of etawa goat milk in the Maju Jaya farmer group is a profitable business. The level of profit, per one goat, generated by farmers is IDR. 1,168,038.50 over cash costs and IDR. 638,281.40 over total costs.Key words: etawa goat, income, standard production cost
ANALISIS HARGA POKOK PRODUKSI, NILAI TAMBAH DAN KEUNTUNGAN AGROINDUSTRI KERIPIK TEMPE DI KOTA METRO Amni Apriyani; Dwi Haryono; Adia Nugraha
Jurnal Ilmu Ilmu Agribisnis: Journal of Agribusiness Science Vol 8, No 4 (2020)
Publisher : Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jiia.v8i4.4700

Abstract

This research aims to analyze main production cost, added value, and income of tempe chips agroindustry. This research uses a case study method at three tempe chips agroindustries which are located in Metro City. Therefore, they are chosen purposively by considering the agroindustries are still active to produce.  Respondents of this research are the owners of the tempe chips agroindustries. The field research was conducted in February until March 2019. The data collected in this research are primary and secondary data. Then, data analysis method uses quantitative descriptive analysis. The results showed that main production cost of tempe chips agroindustry is IDR32,874.39 per kilogram. Added values of tempe chips agroindustry show the positive values hence it is feasible to be developed. Tempe chips agroindustries are profitable because of the R/C values of more than 1.Key words: added value, agroindustry, cost, income, tempe chips
Co-Authors Amni Apriyani Dwi Haryono Ellenia Agustia D S Hikemly Ardikha M. Tarigan Wan Abbas Zakaria