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All Journal Jurnal Ilmiah Smart Jurnal Ilmiah Smart
Irina Yoshinta
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Personal Selling Dan Harga Jual Terhadap Peningkatan Volume Penjualan PT Solid Andalas Makmur Medan Irina Yoshinta
Jurnal Manajemen Akuntansi Dan Administrasi Bisnis Vol 1 No 1 (2017): Jurnal Ilmiah SMART
Publisher : Sekolah Tinggi Manajemen Bisnis (STMB) MultiSmart

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1016.956 KB)

Abstract

This study aims to determine the effect of personal selling and the selling price to the increased sales volume PT Solid Andalas Makmur Medan. Data were collected based on random sampling of 66 respondents. Data collection method used in this research is to use a questionnaire. Model analysis of the data used is multiple linear regression analysis. Sampling using random sampling method is randomly chosen sample. This data was obtained directly using a questionnaire on customer PT Solid Andalas Makmur Medan. Hypothesis testing tools used in this research is by using SPSS Version 20. Results of research on PT Solid Andalas Makmur Medan indicates that personal selling variables have a significant impact on sales volumes PT Solid Andalas Makmur Medan. Test results on the selling price koefisien multiple linear regression has a positive effect on sales volume but not significantly. Partial results of significance test (t test) showed that personal selling positive and significant impact on sales volume on PT Solid Andalas Makmur Medan.
Pengaruh Personal Selling Dan Harga Jual Terhadap Peningkatan Volume Penjualan PT Solid Andalas Makmur Medan Irina Yoshinta
Jurnal Manajemen Akuntansi Dan Administrasi Bisnis Vol 1 No 1 (2017): Jurnal Ilmiah SMART
Publisher : Sekolah Tinggi Manajemen Bisnis (STMB) MultiSmart

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of personal selling and the selling price to the increased sales volume PT Solid Andalas Makmur Medan. Data were collected based on random sampling of 66 respondents. Data collection method used in this research is to use a questionnaire. Model analysis of the data used is multiple linear regression analysis. Sampling using random sampling method is randomly chosen sample. This data was obtained directly using a questionnaire on customer PT Solid Andalas Makmur Medan. Hypothesis testing tools used in this research is by using SPSS Version 20. Results of research on PT Solid Andalas Makmur Medan indicates that personal selling variables have a significant impact on sales volumes PT Solid Andalas Makmur Medan. Test results on the selling price koefisien multiple linear regression has a positive effect on sales volume but not significantly. Partial results of significance test (t test) showed that personal selling positive and significant impact on sales volume on PT Solid Andalas Makmur Medan.
ANALISIS PENGARUH MOTIVASI, KOMUNIKASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN (STUDI KASUS PADA PT SINAR GEMILANG PERDANA MANDIRI MEDAN) Irina Yoshinta
Jurnal Manajemen Akuntansi Dan Administrasi Bisnis Vol 5 No 1 (2021): Jurnal Ilmiah SMART
Publisher : Sekolah Tinggi Manajemen Bisnis (STMB) MultiSmart

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62262/jmab.v5i1.221

Abstract

Penelitian ini menggunaan jenis penelitian deskriptif kuantitatif. Teknik pengambilan sampelnya menggunakan teknik non-probability total sampling, kuesioner, wawancara, dan observasi dengan jumlah populasi pada penelitian sebanyak 30 karyawan. Teknik analisis data yaitu menggunakan uji validitas, uji reliabilitas, uji multikolinieritas, uji normalitas, uji heterokedastisitas, uji t, uji F, analisis regresi liniear berganda, dan analisis koefisien determinasi (R2). Hasil pembahasan, pertama perhitungan koefisien determinasi (Adjusted R Square) sebesar 0,965 berarti motivasi (X1), komunikasi (X2) dan lingkungan kerja (X3) dapat menjelaskan kinerja karyawan (Y) sebesar 96,5% dan sisanya 3,5% dipengaruhi oleh variabel lain di luar dari penelitian ini. Hasil pengujian secara parsial diperoleh bahwa motivasi berpengaruh terhadap kinerja karyawan di PT. Sinar Gemilang Perdana Mandiri Medan dengan nilai thitung (4,918) > ttabel (2,05954), komunikasi berpengaruh terhadap kinerja karyawan di PT. Sinar Gemilang Perdana Mandiri Medan dengan nilai thitung (4,838) > ttabel (2,05954) dan lingkungan kerja berpengaruh terhadap kinerja karyawan di PT. Sinar Gemilang Perdana Mandiri Medan dengan nilai thitung (2,685) > ttabel (2,05954). Sedangkan, nilai Fhitung adalah (268,206) > Ftabel (2,73) yang berarti hasil uji hipotesis ini menunjukkan bahwa variabel motivasi (X1), komunikasi (X2) dan lingkungan kerja (X3) secara simultan berpengaruh terhadap kinerja karyawan (Y) PT. Sinar Gemilang Perdana Mandiri Medan.
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