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All Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Yuwanndy .
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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pengaruh PENGARUH KUALITAS PRODUK, SALURAN DISTRIBUSI DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PADA PT. FATONA JAYA SUKSES Rosinta Romauli Situmeang; Yuwanndy .; Veronika .; Cindy Yeohan
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 4 No 3 (2020): Edisi September - Desember 2020
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (676.174 KB) | DOI: 10.31955/mea.v4i3.496

Abstract

The purpose of this study was to test and analyze the effect of product quality, distribution channels and customer satisfaction on customer loyalty , the decrease in customer loyalty is due to the inadequate product quality ,distribution channels and customer satisfaction . the theory used is related to product quality, distribution channels and customer satisfaction and customer loyalty . the population in this study amounted to 216 customer and a sample of 140 customers . the sampling technique used was random sampling. the data analysis used was validity and reliability test, classical assumption test , multiple linear regression analysis, hypotesis testing. the conclusion in this study is that partially and simultaneously product quality , distribution channels and customer satisfaction have a positive and significant effect on customer loyalty at PT Fatona Jaya Sukses
Co-Authors Cindy Yeohan Rosinta Romauli Situmeang Veronika .