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All Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Kenny Mok Sa
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH HARGA, PROMOSI DAN FASILITAS TERHADAP KEPUTUSAN PEMBELIAN CAT SEMPROT SAMURAI PADA PT. WSTANDARD MEGA ABADI Sonia Thresia Pardede; Kenny Mok Sa; Rosinta Romauli Situmeang
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 4 No 3 (2020): Edisi September - Desember 2020
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (295.328 KB) | DOI: 10.31955/mea.v4i3.588

Abstract

This research was conducted to analyze and examine the effect of price, promotion, and facilities on purchasing decisions of Samurai spray paint at PT. Wstandard Mega Abadi. The total population is 152 customers, using the Slovin formula, a sample of 110 customers is obtained. The sampling technique used simple random sampling. Data_analysis techniques used are classical assumptions, multiple linear regression, and hypothesis testing. The hypothesis partially and simultaneously obtained that the variable price, promotion. and facilities partially and simultaneously have a positive and significant effect on the decision to purchase Samurai spray paint by using a comparison of the value of tcount > ttable and Fcount > Ftable.
Co-Authors Rosinta Romauli Situmeang Sonia Thresia Pardede