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All Journal Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat
Sri Indah Ergina
Sarjanawiyata Tamansiswa Yogyakarta University, Yogyakarta, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Education Social Sciences

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Online Marketing Counseling and Assistance for MSMEs Dakota Convection Anita Primastiwi; Desy Tri Inayah; Diki Sandi Andrian; Sri Indah Ergina; Indra Pratama; Agung Sulistio
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2021): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (249.486 KB) | DOI: 10.35568/abdimas.v4i2.1253

Abstract

Sleman Regency is one of the regencies located in the Special Region of Yogyakarta Province, the beauty and natural wealth that is served even attracts the attention of many tourists, both local and international. In addition to the beautiful natural panorama, Sleman Regency also has many MSME actors so that it really supports the completeness of tourism in Sleman Regency, but due to the Covid-19 pandemic that has hit almost all countries, the tourism and MSME sectors have paralyzed so that a new life transition is needed, one of which is change the marketing of MSME products from offline to online. The presence of the community service team at Bachelorwiyata Tamansiswa University aims to foster the spirit of MSME actors by providing online marketing counseling and assistance to MSME actors. This activity consisted of socialization, counseling and training on online marketing which took place on Tuesday, September 15, 2020. In general, most of the employees at Dakota Convection were enthusiastic to further promote online product marketing through the media website, Instagram, Facebook, and various marketplaces. .
Co-Authors Agung Sulistio Anita Primastiwi Desy Tri Inayah Diki Sandi Andrian Indra Pratama