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All Journal Jurnal Ranah Komunikasi (JRK)
Tri Novera
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Arts Languange, Linguistic, Communication & Media Social Sciences

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STRATEGI PUBLIC RELATIONS LION AIR DALAM MENGHADAPI KRISIS JATUHNYA PESAWAT JT610 Tri Novera
Jurnal Ranah Komunikasi Vol 3 No 1 (2019): Jurnal Ranah Komunikasi (JRK)
Publisher : Jurusan Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (582.909 KB) | DOI: 10.25077/rk.3.1.1-11.2019

Abstract

This article examines Lion Air's public relations (PR) strategy in the face of the crisis that occurred after the collapse of the JT610 aircraft. The purpose of writing this article is to find out what strategies are taken by Lion Air's PR to restore the company's reputation. In this study data collection refers to document analysis. The results of the study indicate that PR Lion Air has taken actions that can help companies to correct any consequences caused by the crisis. Lion Air PR through the website (www.lionair.co.id) provides information to the public about what is being done and what Lion Air will plan to solve the proble.
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