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All Journal Journal Of Management Science (JMAS) Jurnal Mantik JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Asian Journal of Management Analytics International Journal of Economics and Management Sciences International Journal of Economics, Management and Accounting
Rosmiza Bidin
Universiti Putra Malaysia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Journal : Jurnal Mantik

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Strategies for Increasing Internationalization In Furniture Smes In Lamongan Regency Mohammad Yaskun; Sudarmiatin; Rosmiza Bidin
Jurnal Mantik Vol. 6 No. 1 (2022): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jurnalmantik.v6i1.2214

Abstract

This study discusses the opportunities, challenges, strengths and weaknesses of furniture SMEs in Lamongan Regency. The results of the Assessment will be used as a basis for developing an internationalization improvement strategy. The analysis used in this research is SWOT analysis and external internal matrix. The results showed that furniture SMEs in Lamongan Regency had strengths and good opportunities in improving their international performance. Based on the existing environment, these SMEs are in a determined position (carefully). Therefore, a suitable business strategy to be developed is a product development strategy by focusing on developing product diversification, differentiating, branding of products, maximizing cooperation in shipping goods, and increasing the number of alternative suppliers, in order to improve international quality.
Co-Authors Mohammad Hamim Sultoni Muhammad Saifur Rijal R. Agung Suryo P Sudarmiatin Sudarmiatin Tri Sinarti Yaskun, Mohammad