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All Journal Journal Of Management Science (JMAS) Jurnal Mantik JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Asian Journal of Management Analytics International Journal of Economics and Management Sciences International Journal of Economics, Management and Accounting
Rosmiza Bidin
Universiti Putra Malaysia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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SMEs Internationalization Process through Brand Awareness and Perceived Quality Mohammad Hamim Sultoni; Sudarmiatin Sudarmiatin; Rosmiza Bidin
Journal of Economics Education and Entrepreneurship Vol 3, No 1 (2022): JEE, April 2022
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v3i1.5147

Abstract

The development of technological knowledge of SMEs is increasing, and the dynamics in the global economy had a significant effect on SMEs. SMEs need to expand their market share to expand in international markets. This research examined the effects of brand awareness and perceived quality on the internationalization process of SMEs that were carried out on 367 SMEs in Madura. The research results indicated that the brand awareness variable had no significant effect on the internationalization process of SMEs. The significance value was more significant than 0.05, namely 0.079 > 0.05, and had a smaller tcount than ttable, namely 1.760 < 1.966. Meanwhile, the perceived quality variable had a significant effect on the internationalization process of SMEs because the significance value obtained was smaller than 0.05, namely 0.000 < 0.05, and had a greater tcount than ttable, namely 8.671 > 1.966. The variables of brand awareness and perceived quality simultaneously had a significant effect on the internationalization process of SMEs. Based on the results of the F-test on the comparison between Fcount > Ftable, the Fcount was 61.817, or more significant than Ftable, 3.01. The analysis results showed that the magnitude of the effects of brand awareness and perceived quality on the internationalization process of SMEs was only 24.9%. The remaining 75.1% might be affected by variables not mentioned in this research.
SMEs Internationalization Process through Brand Awareness and Perceived Quality Mohammad Hamim Sultoni; Sudarmiatin Sudarmiatin; Rosmiza Bidin
Junal Ilmu Manajemen Vol 5 No 2 (2022): April: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v5i2.127

Abstract

The development of technological knowledge of SMEs is increasing, and the dynamics in the global economy had a significant effect on SMEs. SMEs need to expand their market share to expand in international markets. This research examined the effects of brand awareness and perceived quality on the internationalization process of SMEs that were carried out on 367 SMEs in Madura. The research results indicated that the brand awareness variable had no significant effect on the internationalization process of SMEs. The significance value was more significant than 0.05, namely 0.079 > 0.05, and had a smaller tcount than ttable, namely 1.760 < 1.966. Meanwhile, the perceived quality variable had a significant effect on the internationalization process of SMEs because the significance value obtained was smaller than 0.05, namely 0.000 < 0.05, and had a greater tcount than ttable, namely 8.671 > 1.966. The variables of brand awareness and perceived quality simultaneously had a significant effect on the internationalization process of SMEs. The analysis results showed that the magnitude of the effects of brand awareness and perceived quality on the internationalization process of SMEs was only 24.9%. The remaining 75.1% might be affected by variables not mentioned in this research.
Strategies for Increasing Internationalization In Furniture Smes In Lamongan Regency Mohammad Yaskun; Sudarmiatin; Rosmiza Bidin
Jurnal Mantik Vol. 6 No. 1 (2022): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jurnalmantik.v6i1.2214

Abstract

This study discusses the opportunities, challenges, strengths and weaknesses of furniture SMEs in Lamongan Regency. The results of the Assessment will be used as a basis for developing an internationalization improvement strategy. The analysis used in this research is SWOT analysis and external internal matrix. The results showed that furniture SMEs in Lamongan Regency had strengths and good opportunities in improving their international performance. Based on the existing environment, these SMEs are in a determined position (carefully). Therefore, a suitable business strategy to be developed is a product development strategy by focusing on developing product diversification, differentiating, branding of products, maximizing cooperation in shipping goods, and increasing the number of alternative suppliers, in order to improve international quality.
Analysis of the Influence of Entrepreneurial Orientation on Internasional Business Networking and Competitive Advantage, and Its Impact on the Marketing Performance of SMEs (A Study on SMEs in Kampung Embong Arab, Malang City) Muhammad Saifur Rijal; Sudarmiatin; Rosmiza Bidin
Asian Journal of Management Analytics Vol. 3 No. 2 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i2.8950

Abstract

This study aims to analyze the influence of entrepreneurial orientation on business networking and Competitive Advantage and its impact on the export-import performance of Micro, Small, and Medium Enterprises (MSMEs) in the Arab Embong Village, Malang City. A survey method was employed to collect data from MSMEs operating in the village. Hypothesis testing was conducted using multiple regression analysis. The results show that entrepreneurial orientation has a significant influence on the formation of business networks. Furthermore, it was found that business networking has a positive and significant impact on the export-import performance of MSMEs. The implications of these findings underscore the importance of developing entrepreneurial orientation and fostering business networking for MSMEs to enhance their export-import performance. Therefore, it is recommended that the government and relevant institutions provide support and guidance to MSMEs in developing entrepreneurial skills and expanding their business networks.
Enhancing Work Capability, Leadership Style, and Work Motivation for Improved Internationalization Performance of SMEs: A Case Study in the Micro Sector of Worm and Laboratory Animal Production in Indonesia R. Agung Suryo P; Sudarmiatin; Rosmiza Bidin
Asian Journal of Management Analytics Vol. 3 No. 2 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v3i2.8973

Abstract

This study investigates the influence of work capability, leadership style, and work motivation on the performance of Micro, Small, and Medium Enterprises (MSMEs) in the context of internationalization. The method of analysis used is path analysis to test the relationships between variables. The research sample of 135 respondents was chosen to consist of employees working in the industry of breeding worms, rats, and animals for medical purposes in Indonesia. Data were collected through questionnaires distributed to respondents. The results of path analysis indicate a significant positive influence of work capability, leadership style, and work motivation on the performance of MSMEs in the context of internationalization. The implications of these findings underscore the importance of developing work capability, implementing effective leadership styles, and enhancing work motivation to improve the performance of MSMEs in facing the challenges of internationalization.
Innovative and Creative Strategies for the Pempek Business in Penetrating the International Market Tri Sinarti; Sudarmiatin Sudarmiatin; Rosmiza Bidin
International Journal of Economics and Management Sciences Vol. 1 No. 2 (2024): May : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v1i2.43

Abstract

The success of MSMEs in the internationalization process cannot be separated from business strategy, in the form of creative and innovative strategies which are the methods used by companies to expand and sell products/services outside their domestic market. This research aims to analyze the creative and innovative strategies carried out by Pempek Syamil Palembang. The research method used in this research is a qualitative descriptive research method. Facts in the field are the main focus in this research, by describing them in as much detail as possible based on these facts. Through this research, the author succeeded in finding that the creative and innovative strategies implemented by Pempek Syamil cover all dimensions of innovation and creativity, namely product, process and marketing. The hope is that through this research, Pempek Syamil Palembang can continue to expand its presence in the international market. In conclusion, innovative and creative strategies are not just a necessity, not just a trend, but an urgent need for modern business and are a necessity and also the main key to winning business competition and sustainability in the international market. By prioritizing innovation and creativity in every aspect of business, entrepreneurs can create significant added value, build competitive advantages, and achieve long-term success in this competitive entrepreneurial world.
Targeting Global Markets: Malaysia and Singapore, Kayavit's Effective MSME Strategy to Go International Yuliati Yuliati; Sudarmiatin Sudarmiatin; Rosmiza Bidin
International Journal of Economics, Management and Accounting Vol. 1 No. 2 (2024): June : International Journal of Economics, Management and Accounting
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijema.v1i2.37

Abstract

Berkembangnya usaha kripik buah yang mampu memenuhi permintaan dipasar domestik, Kayavit berusaha untuk bisa mengekspor hasil produksinya. Penelitian ini bertujuan untuk mengetahui bagaimana strategi yang digunakan oleh Kayavit untuk menembus pasar global?dan tantangan yang dihadapi dalam penerapan strategi efektif UMKM Kayavit untuk Go International? Metode penelitian ini adalah kualitatif, dengan studi kasus sebagai pendekatan, tehnik wawancara yang digunakan melibatkan informan utama pemilik usaha dan informan pendukung adalah pekerja UMKM Kayavit KotaMalang. Teknik pengumpulan data dengan menggunakan wawancara, observasi, dan dokumentasi. Hasil yang diperoleh dari penelitian ini adalah UMKM Kayavit sudah berhasil menembus pasar luar negeri yaitu Singapura dan Malaysia. Kendala yang dihadapi Kayavit dalam menembus pasar internasional adalah belum terpenuhinya semua permintaan global karena kapasitas produksi yang tidak cukup besar. Birokrasi terkait produk ekspor yang rumit dan pesaing luar negeri yang menjual produk sejenis dengan harga yang lebih murah.Kontribusi penelitian untuk membantu petani sayur dan buah dalam meningkatkan ekonomi keluarga, UMKM Kayavit mengembangkan keripik sayur dan buah yang berkualitas dengan membeli bahan baku dari petani lokal.
Co-Authors Mohammad Hamim Sultoni Muhammad Saifur Rijal R. Agung Suryo P Sudarmiatin Sudarmiatin Tri Sinarti Yaskun, Mohammad