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All Journal Journal Of Management Science (JMAS) Jurnal Mantik JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP Asian Journal of Management Analytics International Journal of Economics and Management Sciences International Journal of Economics, Management and Accounting
Rosmiza Bidin
Universiti Putra Malaysia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Journal : International Journal of Economics and Management Sciences

 1 
Innovative and Creative Strategies for the Pempek Business in Penetrating the International Market Tri Sinarti; Sudarmiatin Sudarmiatin; Rosmiza Bidin
International Journal of Economics and Management Sciences Vol. 1 No. 2 (2024): May : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v1i2.43

Abstract

The success of MSMEs in the internationalization process cannot be separated from business strategy, in the form of creative and innovative strategies which are the methods used by companies to expand and sell products/services outside their domestic market. This research aims to analyze the creative and innovative strategies carried out by Pempek Syamil Palembang. The research method used in this research is a qualitative descriptive research method. Facts in the field are the main focus in this research, by describing them in as much detail as possible based on these facts. Through this research, the author succeeded in finding that the creative and innovative strategies implemented by Pempek Syamil cover all dimensions of innovation and creativity, namely product, process and marketing. The hope is that through this research, Pempek Syamil Palembang can continue to expand its presence in the international market. In conclusion, innovative and creative strategies are not just a necessity, not just a trend, but an urgent need for modern business and are a necessity and also the main key to winning business competition and sustainability in the international market. By prioritizing innovation and creativity in every aspect of business, entrepreneurs can create significant added value, build competitive advantages, and achieve long-term success in this competitive entrepreneurial world.
Co-Authors Mohammad Hamim Sultoni Muhammad Saifur Rijal R. Agung Suryo P Sudarmiatin Sudarmiatin Tri Sinarti Yaskun, Mohammad