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All Journal Jurnal Komunikasi Pembangunan Jurnal Ilmu Komunikasi Wacana: Jurnal Ilmiah Ilmu Komunikasi
Yuni Retnowati
Sekolah Tinggi Ilmu Komunikasi Yogyakarta
Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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EFEKTIVITAS IKLAN DALAM MERAIH PARTISIPASI POLITIK Retnowati, Yuni
WACANA: Jurnal Ilmiah Ilmu Komunikasi Vol 12, No 3 (2013)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v12i3.123

Abstract

In Indonesia a great political advertising budget has been spent on some media. Television as a medium thatabsorbed the largest share of advertising play important roles in the spread of political advertising. Most of thecontent of the advertising message is directed to candidates imaging by displaying false impressions and circumstancesthat does not actually. One of the goals of political advertising is currently to persuade audience toparticipate in election and vote for candidates from a political party who advertise. The effectiveness of advertisingpolitical questionable because frequently found groups who does not participate in the election. As part ofthe marketing communication, advertising cant work alone to gain public support and participation. Integratedmarketing communication is the right solution to help improve political participation other than to be followed bythe candidates credibility and clarity offered programs of political parties.
Pola Komunikasi Orang Tua Tunggal Dalam Membentuk Kemandirian Anak (Kasus di Kota Yogyakarta) Y. Retnowati; A.V.S. Hubeis; Hadiyanto .
Jurnal Komunikasi Pembangunan Vol. 6 No. 1: Februari 2008
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1660.894 KB) | DOI: 10.46937/620085659

Abstract

Communication is one aspect that can be considered in transforming children’s independency. The aims of thisresearch are: (1) examining communication pattern of single parents in transforming children’s independency; (2)analyzing the correlation between surroundings and the characteristic of single parents to communication pattern;(3) analyzing the correlation between surroundings and the characteristic of single parents to children’sindependency. This research employes qualitative approach and survey method by collecting data throughquestionnaires with 25 single parents who are determined by having legal documents issued by YogyakartaReligious Court, in-depth interview with 10 single parents. Then, data is analyzed descriptively. The results of thisresearch showed that: (1) the interaction and transaction communication pattern played a dominant role intransforming children’s independency by internalizing consciousness to be independent and giving children sometraining; (2) there is no correlation between surroundings factor and communication pattern but there is correlationbetween the characteristic of single parents and communication pattern; (3) there is correlation betweensurroundings factor and the characteristic of single parents to children’s independency.
POLA KOMUNIKASI ORANGTUA TUNGGAL DALAM MEMBENTUK KEMANDIRIAN ANAK (KASUS DI KOTA YOGYAKARTA) Yuni Retnowati
Jurnal Ilmu Komunikasi Vol 6, No 3 (2008)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v6i3.62

Abstract

Communication is one of aspect that can be considered in transforming children’s independency. The aims of this research are: (1) examining communication pattern of single parents in transforming children’s independency; (2) analyzing the correlation between surroundings and the characteristic of single parents to communication pattern; (3) analyzing the correlation between surroundings and the characteristic of single parents to children’s independency. This research employed qualitative approach and survey method by collecting data through ques- tionnaire with 25 single parents who are determined by having legal documents issuing by Yogyakarta Religious Court, in-depth interviewed with 10 single parents. Then, data is analyzed descriptively. The results of this research showed that: (1) the interaction and transaction com- munication pattern played a dominant role in transforming children’s independency by internalizing consciousness to be independent and giving children some training; (2) there is no correla- tion between surroundings factor and communication pattern but there is correlation between the characteristic of single parents and communication pattern; (3) there is correlation between surroundings factor and the characteristic of single parents to children’s independency.
Co-Authors A.V.S. Hubeis Hadiyanto .