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All Journal Jurnal Ilmu Komunikasi
Uzlifatul Jannah
Universitas Islam Negeri Sunan Ampel Surabaya
Social Sciences

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Strategi Komunikasi Pemasaran Wisata Baru Setigi di Gresik Jawa Timur Uzlifatul Jannah; Agoes Moh. Moefad
Jurnal Ilmu Komunikasi Vol. 9 No. 2 (2019): October
Publisher : Program Studi Ilmu Komunikasi Fakultas Dakwah dan Komunikasi, UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jik.2019.9.2.114-129

Abstract

This article discusses how the tourism marketing communication strategy "Setigi" in Sekapuk Village, Ujungpangkah District, Gresik Regency. The purpose of this study was to determine the marketing communication strategy of Village-Owned Enterprises (Bumdes) and tourism awareness groups (Pokdarwis) "Pelangi" in tourism marketing. limestone hill "Setigi" to attract visitors. This study uses a qualitative-descriptive approach based on integrated marketing communication theory. The result of this research is the implementation of a marketing communication strategy carried out by Bumdes and Pokdarwis "Pelangi" in Sekapuk Village, Ujungpangkah District, Gresik Regency utilizing social media and collaborating with the youth community in the Gresik area, as well as collaborating with the Gresik Regency Tourism Office
Co-Authors Agoes Moh. Moefad