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All Journal Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia
Farmawaty Malik
Asdep Penelitian dan Pengembangan Kepariwisataan, Kementerian Pariwisata
Humanities Social Sciences

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PERANAN KEBUDAYAAN DALAM PENCITRAAN PARIWISATA BALI Farmawaty Malik
Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol. 11 No. 1 (2016): June 2016
Publisher : Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47608/jki.v11i12016.67-92

Abstract

The information and publication about Bali have been done since 1914. The image of Bali has already been imprinted in tourist’s mind in the last 100 years. Then what is the role of culture on Bali tourism image? The aim of this study is to observe Balinese daily activities that preserve the Balinese culture as well as their integrity and identity. The research method used is ethnography approach supported by references about image. The research expected to give awareness and special Recommendations to Deputy for Destination Development and Tourism Industry that the positive strength of preserved culture in Bali could be an example and benchmark for other regions. Bali is a powerful and important brand image from Indonesia.
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