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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Journal on Education YUME : Journal of Management Ultima Management : Jurnal Ilmu Manajemen To Maega: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Borneo JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Jurnal Ilmiah Wahana Pendidikan Jurnal Administrasi Kantor Innovative: Journal Of Social Science Research
Angga Sanita Putra
Fakultas Ekonomi - Universitas Singaperbangsa Karawang
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Journal on Education

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Pengaruh Brand Ambassador dan Brand Image Terhadap Keputusan Pembelian Azarine Cosmetic Herawati Herawati; Angga Sanita Putra
Journal on Education Vol 5 No 2 (2023): Journal on Education: Volume 5 Nomor 2 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i2.1115

Abstract

This study aims to determine the effect of brand ambassadors and brand image on purchasing decisions of azarine cosmetics partially and simultaneously. The population in this study are people who use products from azarinecosmetic. The sample studied has a total of 50 respondents. The independent variables in this study are brand ambassadors (X1), brand image (X2) and the purchase decision dependent variable (Y). This research method uses field research by distributing questionnaires. Data analysis using SPSS linear analysis. The results of the linear regression analysis obtained the equation Y = 2.447 + 0.182 X1 + 0.361 X2. Partially, brand ambassadors can influence purchasing decisions by 18.2% and brand image can influence purchasing decisions by 36.1%. Simultaneously, brand ambassadors and brand image can influence purchasing decisions by 75.2%, the remaining 24.8% is given by other variables outside the research. The conclusion of this study is that the partial test of brand ambassadors does not have a significant influence on purchasing decisions, while brand image has a significant effect on purchasing decisions. Simultaneously, brand ambassadors and brand image have a significant influence on purchasing decisions.
Analisis Manajemen Strategi Baitul Maal Pupuk KujangAnalisis Manajemen Strategi Baitul Maal Pupuk Kujang Ratna Ayu; Angga Sanita Putra
Journal on Education Vol 5 No 3 (2023): Journal on Education: Volume 5 Nomor 3 Tahun 2023 In Press
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Zakat is one way to help people's economic recovery after the Covid-19 pandemic, especially people who are classified as less fortunate. Zakat management is expected to be ideal, therefore a good strategy is needed that reflects amil zakat institutions with scientific and technical capabilities to achieve their goals. This study aims to determine the management strategy in the management of zakat at Baitul Maal Pupuk Kujang. The research method used is a qualitative method with an analytical tool, namely SWOT analysis (Strength, Weaknesses, Opportunities, Threats). From the results of the organizational profile analysis and environmental analysis it is known that the strengths, weakness, opportunity, and threats. Baitul Maal Pupuk Kujang. Baitul Maal Pupuk Kujang has weaknesses such as the coverage of Muzakki is still too narrow, many people still don't know Baitul Maal Pupuk Kujang, there is no systematic and digitally connected zakat management and human resources are still minimal so management and distribution are still not optimal. By maximizing strengths from the internal side and opportunities from the external side as well as utilizing the large potential of zakat, Baitul Maal Pupuk Kujang can become an institution that the community can trust.
Co-Authors Aan Hanifah Aisyah Nabila Putri Andi Prasetyo Arif Rakhman Bagas Pratama Cahyadi Esa Miftakhul Ullumia Gusganda Suria Manda Herawati Herawati Jessica Juneta Made Panji Teguh Santoso Medi Nopiana Nurul Aeni Ratna Ayu Rediawan Miharja Rina Maria Hendriyani Venny Kurniawati Wardhatun Nissah