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PENGARUH INTERNAL LOCUS OF CONTROL, NILAI-NILAI KERJA, TERHADAP KOMITMEN KARIR PADA TENAGA PENJUALAN DI INDUSTRI TELEKOMUNIKASI DI JAKARTA Alnisa Min Fadlillah
Ekonomi dan Bisnis Vol 4, No 1 (2017): Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (467.725 KB) | DOI: 10.35590/jeb.v4i1.734

Abstract

This research attempt investigated the impact of Locus of control, work values and on Career commitment with case study sales forces is in Telecommunication company (PT. Telkom Indonesia, Tbk, PT.Indosat Tbk, and PT. XL Axiata,Tbk ) located in Jakarta. 320 questionnaires were distributed, only 308 questionnaires were filled up by the respondents. Those data then were analyzed by using reability and validity test, correlation test and multiple regression analysis. The finding is supporting hypotheses from locus of control and work values which are submitted related with career commitment.
REBRANDING UMKM Dienni Ruhjatini Sholihah; Alnisa Min Fadlillah; Mira Rahmi
Jurnal Pemberdayaan Masyarakat Madani (JPMM) Vol 6 No 1 (2022): Jurnal Pemberdayaan Masyarakat Madani (JPMM) (DOAJ & SINTA 3 Indexed)
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPMM.006.1.02

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have great potential to drive the country's economy, especially in developing countries like Indonesia. However, many views often reveal that MSMEs have low competitiveness. So, they are not considered a sustainable business and are not managed professionally, both in finance, marketing, and human resources. Therefore, currently, MSMEs are labeled as difficult to develop. This community service aims to change the paradigm of MSMEs through small steps to rebrand our MSME Partners. This activity is performed by providing assistance to the MSME participants that are related to 3 essential aspects: finance, marketing, and human resources. The assistance method in this program is carried out in some steps. The first step is carrying out observation since the location survey was carried out. Then, the implementation is carried out in these methods: lectures of theoretical presentations, assignments, practice trials, and finally, the designing of the rebranding model. With this program, the partners are expected to be able to improve and become MSMEs that are more competitive. They must have a positive image, so they can viewed as a professional business unit and generate significant profits.