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All Journal Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Uniqbu Journal of Social Sciences
Muspiha Muspiha
Universitas Iqra Buru
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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THE EFFECT OF SERVICE AND PRODUCT QUALITY ON CUSTOMER SATISFACTION AND LOYALTY IN MALUKU REGIONAL DEVELOPMENT BANK (BPDM): (Pengaruh Pelayanan dan Kualitas Produk terhadap Kepuasan dan Loyalitas Nasabah pada Bank Pembangunan Daerah Maluku (BPDM)) Muspiha Muspiha; Firman Gazali Djunaidi; R.S Masna Hatuwe
Uniqbu Journal of Social Sciences Vol. 1 No. 2 (2020): Uniqbu Journal of Social Sciences (UJSS)
Publisher : LPPM UNIQBU

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (432.658 KB) | DOI: 10.47323/ujss.v1i2.40

Abstract

The study aims to determine the effect of service quality and product quality on customer satisfaction and loyalty at Bank BPDM Namlea Branch. This research is a type of explanatory research (explanatory), which has the aim of explaining the influence. The influence of service quality and product quality on customer satisfaction and loyalty of BPDM bank customers. The research object in this study is the branch office of the Maluku Regional Development Bank (BPDM). The population in this study were all customers who use the services of the Bank BPDM Namlea Branch. While the sample in the study were customers who used BPDM Namlea Branch bank service products who happened to meet a researcher who was considered suitable as a data source and was willing to fill out a questionnaire or questionnaire. Analysis of the data used in this study using path analysis with the help of calculations through the SPSS release 23.0 program. The results of this study are the quality of service and products has a significant effect on customer satisfaction. This proves that the better the quality of service and product quality, the more customer satisfaction will be Keywords: service quality, product quality, customer satisfaction, customer loyalty
EFFECT OF SATISFACTION TOWARDS COMMITMENTS OF BANK BNI CUSTOMERS (PERSERO) TBK. NAMLEA : (Pengaruh Kepuasan Terhadap Komitmen Bank BNI Terhadap Nasabah (persero)Tbk. Cabang Namlea) Muspiha Muspiha; Firman G Djunaidi; R.S Masna Hatuwe; Anida Faradila Besan
Uniqbu Journal of Social Sciences Vol. 2 No. 1 (2021): Uniqbu Journal of Social Sciences (UJSS)
Publisher : LPPM UNIQBU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47323/ujss.v2i1.89

Abstract

The problem of satisfaction and trust in marketing strategies is important to pay attention to the foster commitment that leads to customer loyalty which will then generate added value for the banking company itself. With customers' full trust and satisfaction from the customers themselves, of course, PT. Bank BNI Namlea Branch will be favored by customers. Through the background above, what is the problem formulation of this research is how is the effect of satisfaction on the commitment of the Bank BNI (Persero) TBK customers. Namlea branch. The location of this research is located at Bank BNI (Persero) Namlea branch which is located at JL. Ahmad Yani Namlea, Buru Regency, next to the left of the PD Cantik shop, and on the right is my father's restaurant. While the author's research time to get the data needed is 2 (two) months, from January to February. The population in this study were customers who used savings at the Bank BNI Namlea branch, Buru Regency. This population is heterogeneous which can be seen from the diversity of age, sex, and education. Data collection was carried out by field research methods (field research) with data collection techniques namely questionnaires, interviews, and literature study. The type of data in this research is qualitative data analysis and quantitative data analysis. The results show that based on the results of the analysis of the distribution of respondents' answers, Bank Negara Indonesia must always improve the quality of the goods/services provided, where the Bank BNI Namlea branch must continue to strive to fulfill expectations and conformity to customer needs so that customer satisfaction is created. It is suggested that PT. Bank BNI Namlea branch is providing the best service through product quality, improved facilities such as parking lots and waiting rooms. Banks must be responsive in serving customers who will make transactions so that they don't feel bored while waiting/queuing to make transactions. Keywords: Satisfaction, Customer, Bank BNI Namlea  
Price and Location Analysis Of Housing Buying Decisions in The Buru Project Perumnas Muspiha Muspiha; Masna Hatuwe
Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Vol 9 No 1 (2023): Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton
Publisher : Lembaga Jurnal dan Publikasi Universitas Muhammadiyah Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/pencerah.v9i1.3014

Abstract

Based on the description of the background above, the authors formulate the problem, namely a) Does the price affect the purchasing decision of the Buru Project Perumnas in the city of Namlea? and b) Does the location affect the purchasing decision of the Buru Project Housing Housing in Namlea City?. The research location in this writing is located in Namlea, the object of this research is the one occupying the Buru Project housing complex. Meanwhile, the research time the writer used to obtain the required data was 2 (two) months long. There are two sources of data, namely primary data and secondary data. The primary data source in this study is data obtained directly from the people living in the Buru National Housing Project. The data collection method, namely the interview method, is a way to obtain data by conducting direct interviews with respondents and leaders in order to obtain valid and reliable data. Furthermore, using the Questionnaire is a list of written questions that have been prepared beforehand. The population is a generalization area consisting of objects/subjects that have certain qualities and characteristics that are applied by researchers to be studied and then drawn conclusions.
Co-Authors Anida Faradila Besan Djunaidi, Firman Gazali Masna Hatuwe R.S Masna Hatuwe