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All Journal Jurnal Ilmiah Mahasiswa FEB Asia-Pacific Management and Business Application Management and Economics Journal (MEC-J)
Nadiyah Hirfiyana Rosita
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Designing self helps groups’s communication strategy to explore women expectation in small enterprises Sumiati, Sumiati; Rosita, Nadiyah Hirfiyana; Ayuni, Risca Fitri; Attamimi, Dian
MEC-J (Management and Economics Journal) Vol 3, No 2 (2019)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (465.359 KB) | DOI: 10.18860/mec-j.v3i2.7496

Abstract

Women empowerment is becoming a current issue in sustainable development goals. Every developing country trying to promote the women empowerment issues in every sector. In Indonesia, this issues actively risen by PKK. PKK is the simplest form of self helps group organizations that can be found in almost whole areas of Indonesia. This organization is driven by women members, so they can interact with each other for self-development and group development. In order for these development efforts to be effective, identifying the expectations and needs of the community are very principal before defining the right communication strategy to reach the community. Based on focus group discussion that has been done with PKK members of Desa Jambu as a group of self helps group in developing small and medium enterprises in Desa Jambu, Sumenep there are three expectations related to PKK function that is delivered as learning facilities, cooperation medium, and production unit. To meet those expectations, communication strategy through counseling and training can be chosen as primary strategy.
The Role of Entrepreneurship Learning Program for Encouraging the Students Entrepreneurial Motivation Arif, Moh Erfan; Rosita, Nadiyah Hirfiyana; Pramono, Sigit
MEC-J (Management and Economics Journal) Vol 4, No 1 (2020)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (518.379 KB) | DOI: 10.18860/mec-j.v4i1.8758

Abstract

This study aims to determine the differences in entrepreneurial motivation in students who take part in the Management Entrepreneur Day (MED) program, including both implicit and explicit motivation in Management Department, Faculty of Economics and Business, Brawijaya University. This type of research is quantitative research with a method of collecting data in the form of probability sampling. The collected data was analyzed by applying SPSS analysis with a different test based on Analysis of Variance (ANOVA). The results of this study indicate that implicit motivation including motives for achievement (need for achievement) and motives for affiliation (need for affiliation) provides no difference in motivation (for entrepreneurship) in students who take MED. However, implicit motivation for controlling (need for power) presents a significant difference in the personal value among the students before (pre) and after (post) participating the MED activities. Whereas, explicit motivation including motives for achievement, depics a significant difference in students who take the MED program. Explicit motivation for affiliation (need for affiliation) and explicit motivation for controlling (need for power) indicates no difference in both before (pre) and after (post) participating in MED. From these results, the researchers concluded that the entrepreneurship program did not provide a significant change in entrepreneurial motivation among the participating students.
Analysis of Behavioral Intentions of Health Protocol Discipline During The COVID-19 Pandemic Using Theory of Planned Behavior (TPB) and Health Belief Model (HBM) Moh Erfan Arif; Rila Anggraeni; Nadiyah Hirfiyana Rosita
APMBA (Asia Pacific Management and Business Application) Vol 10, No 3 (2022)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2022.010.03.2

Abstract

This study aims to determine the effect of subjective norm, attitude toward behavior, perceived behavioral control, perceived susceptibility, perceived severity, and perceived benefit on the intention to discipline health protocols in Indonesia during the COVID-19 pandemic. The combination of variables analyse in this study has never been studied before. The population of this study is the Indonesian sampled 241 respondents with non-probability sampling technique and using a purposive sampling method. Data were collected using a questionnaire with a five-level Likert scale. This research uses multiple linear regression analysis methods with SPSS software. The results showed that the variables attitude toward behavior, subjective norm, perceived behavioral control, perceived susceptibility, perceived severity, and perceived benefit had a significant effect on the disciplinary intention of health protocols in Indonesia during the COVID-19 pandemic.
EFFECT OF BRAND AWARENESS , BRAND ASSOCIATION , PERCEIVED QUALITY TO CONSUMER LOYALTY BLACKBERY’S SMARTPHONE IN MALANG Antonius Budiman Suwanto; Nadiyah Hirfiyana Rosita
Jurnal Ilmiah Mahasiswa FEB Vol 2, No 1: Semester Ganjil 2013/2014
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This study aims to determine the effect of brand awareness , the brand association , perceived quality on consumer loyalty BlackBerry smartphone in Malang . This study uses a survey with the kind of explanatory research as it is meant to examine a number of independent variables on the dependent variable. Researchers using the classic test management , regression testing , and test the hypothesis of independent influence variables simultaneously or partially . The number of populations used in this study were 50 respondents to the characteristics of users of Blackberry smartphones old at least 17 years, with a life of at least 6 months and were in the city of Malang . With the distribution of questionnaires to 50responden investigators who meet the characteristics and through a variety of tests to determine the effect of brand awareness (X1), brand association (X2) , and perceived quality (X3) have a significant effect simultaneously or in part on consumer loyalty (Y). The results of this study indicate that the variable effect of brand association and perceived quality significantly affect consumer loyalty Blackberry smartphones in the city of Malang . Although variable brand awareness has not had a significant impact on consumer loyalty Blackberry smartphones in the city of Malang . Magnitude (R2 ) of the three independent variables on consumer loyalty in the city of Malang Blackberry smartphones is 64.2 %, while the remaining 35.8 % was influenced by other variables not examined in this study . Keywords: Consumer Loyalty , Brand Awareness , Brand Association , Perceived Quality
PENGARUH KOMPENSASI FINANSIAL LANGSUNG TERHADAP KINERJA KARYAWAN PADA BALAI BESAR NSEMINASI BUATAN (BBIB) SINGOSARI MALANG M. Hafiyyan Nur Cholis; Nadiyah Hirfiyana Rosita
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 2: Semester Genap 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kompensasi finansial langsung (direct finansial payment) terhadap kinerja karyawan BBIB Singosari. Kompensasi dapat dibagi menjadi dua jenis yaitu kompensasi finansial  langsung (direct finansial payment) dan kompensasi tidak langsung (indirect payment). Pengukuran kompensasi finansial langsung (direct finansial payment) pada penelitian ini berdasarkan pada variabel variabel yaitu gaji, insentif, dan pembayaran tertangguh. Jumlah populasi yang digunakan dalam penelitian ini adalah 87 karyawan PNS BBIB Singosari, Malang, selanjutnya peneliti mengunakan teknik simple random sampling dan jumlah sampel dalam penelitian ini yang ditentukan dengan rumus slovin sejumlah 47 karyawan PNS BBIB Singosari. Analisis data dilakukan dengan menggunakan uji asumsi klasik dan pengujian hipotesis dengan menggunakan analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa variabel gaji pokok, insentif, dan pembayaran tertangguh berpengaruh signifikan terhadap produktivitas kerja karyawan BBIB Singosari, Malang. Variabel Pembayaran tertangguh menjadi variabel yang paling dominan pengaruhnya terhadap kinerja. Besarnya (R2) ketiga variabel independen tersebut terhadap produktivitas kerja karyawan BBIB Singosari adalah sebesar 63,3%, sedangkan sisanya yakni sebesar 36,4% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.  Kata kunci: Kinerja karyawan, kompensasi finansial langsung, gaji pokok, insentif, Pembayaran tertangguh
PENGARUH SIKAP, NORMA SUBJEKTIF, DAN KONTROL PERILAKU TERHADAP INTENSI BERHENTI MEROKOK SEBAGAI DAMPAK PERATURAN GAMBAR PERINGATAN Pada Mahasiswa Strata Satu di Kota Malang Lely Putri Permatasari; Nadiyah Hirfiyana Rosita
Jurnal Ilmiah Mahasiswa FEB Vol 3, No 2: Semester Genap 2014/2015
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Penelitian  ini  bertujuan  untuk  mengetahui  dan  menganalisis  pengaruh  sikap,  norma subjektif, dan kontrol perilaku terhadap intensi berhenti merokok pada mahasiswa di Kota Malang sebagai dampak peraturan gambar peringatan pada kemasan rokok. Peneilitian ini  menggunakan metode kuantitatif dengan jenis penelitian korelasional. Teknik yang digunakan dalam pengambilan sampel adalah non probability sampling jenis systematic random sampling. Metode pengumpulan data menggunakan kuisioner dengan skala model Likert yang mengukur variabel independen (sikap, norma subjektif, dan kontrol perilaku) dan variabel dependen (intensi berhenti merokok). Sampel yang  digunakan  berjumlah  110  responden  mahasiswa  di  Kota  Malang  yang  merokok  dan mengetahui peraturan gambar peringatan pada kemasan rokok. Berdasarkan  hasil  yang  diperoleh  dari  analisis  regresi  berganda  menggunakan  software SPSS, dalam pengujian secara simultan, variabel sikap (X1), norma subjektif (X2), dan kontrol perilaku (X3)   berpengaruh secara signifikan terhadap intensi berhenti merokok sebagai dampak peraturan  gambar  peringatan.  Berdasarkan  uji  dominan,  variabel  kontrol  perilaku  memiliki koefisien Beta sebesar 0,387. Artinya variabel kontrol perilaku memiliki pengaruh paling tinggi terhadap intensi berhenti merokok dibandingkan dengan variabel yang lain. Variabel sikap memiliki koefisien Beta 0,277 sehingga memiliki pengaruh signifikan terhadap intensi berhenti merokok, sedangkan  variabel  norma  subjektif  tidak  berpengaruh  secara  signifikan.  Pada  penelitian  ini diketahui nilai R Square sebesar 0,453 atau   45,3%. Artinya variabel Intensi berhenti merokok (Y)dijelaskan sebesar 45,3% oleh variabel Sikap   (X1), Norma Subjektif (X2)   dan  Kontrol Perilaku (X3). Sedangkan  sisanya sebesar 54,7% dijelaskan oleh variabel lain di luar persamaan regresi atau yang tidak diteliti dalam penelitian ini.   Kata Kunci:  Sikap,   Norma   Subjektif,   Kontrol   Perilaku,   Intensi   Berhenti   Merokok, Peraturan Gambar Peringatan.
Pengaruh Brand Personality terhadap Purchase Intention dengan Brand Trust sebagai Variabel Mediasi (Studi pada Produk Running Shoes Merek Nike) Ahmad Rizal Fadhillah; Nadiyah Hirfiyana Rosita
Jurnal Ilmiah Mahasiswa FEB Vol 4, No 1: Semester Ganjil 2015/2016
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (803.081 KB)

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand personality dan brand trust terhadap purchase intention konsumen produk running shoes merek Nike. Penelitian ini menggunakan sampel sebanyak 210 responden yang diambil dari populasi mahasiswa S1 Universitas Brawijaya. Teknik analisis data menggunakan analisis jalur (path analysis). Kesimpulan dari hasil penelitian ini adalah   variabel   brand   personality mempunyai   pengaruh   langsung   secara signifikan terhadap variabel brand trust pada produk running shoes merek Nike dengan nilai sebesar 0.722. Variabel brand personality mempunyai pengaruh langsung secara signifikan terhadap variabel purchase intention pada produk running shoes merek Nike dengan nilai sebesar 0.372. Variabel brand trust mempunyai pengaruh langsung secara signifikan terhadap variabel purchase intention produk running shoes merek Nike sebesar 0.407. Variabel brand personality mempunyai pengaruh tidak langsung secara signifikan terhadap variabel purchase intention melalui brand trust produk running shoes merek Nike dengan nilai sebesar 0.294.   Kata kunci: Brand Personality, Brand Trust, Purchase Intention.  
Co-Authors Ahmad Rizal Fadhillah Antonius Budiman Suwanto Arif, Moh Erfan Arif, Mohammad Erfan Attamimi, Dian Lely Putri Permatasari M. Hafiyyan Nur Cholis Rila Anggraeni Risca Fitri Ayuni Sigit Pramono Sumiati Sumiati