Article Per Year (5 Year)
p-Index From 2019 - 2024
0
P-Index
This Author published in this journals
All Journal Ekobis: Jurnal Ilmu Manajemen dan Akuntansi
Tri Suris Lestari
SEKOLAH TINGGI ILMU EKONOMI OEMATHONIS
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH CITRA MEREK (BRAND IMAGE) TERHADAP LOYALITAS KONSUMEN ROKOK GUDANG GARAM PADA KONSUMEN ROKOK DI WILAYAH PENFUI Crecencio M S D Quintas; Tri Suris Lestari
EKOBIS Vol 6 No 1 (2018)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v6i1.32

Abstract

This research is intended to collect all relevant data and information relating toconsumer loyalty to salt cigarette brand in Penfui area. This study aims to determine theinfluence of brand image (brand image) on consumer loyalty Tobacco cigarettes tocigarette consumers in the penfui area. Consumer loyalty is an important thing for acompany to do to overcome the tight competition in the business world today. One way togain competitive advantage in maintaining consumer loyalty is to establish a good brandimage in the eyes of consumersThe population in this research is cigarette consumer consuming salt cigarettewarehouse in Penfui area as many as 100 people, the sample in this research usingaccidental technique, where the sample is taken as 100 people. The data obtainedobtained in this study are qualitative and quantitative data, primary data and secondarydata, data collection techniques using questionnaires and observations. After the data arecollected in the validity test, reliability and simple linear regression analysis techniques.From the result of validity test shows that the value is significantly below thenumber 0.05, so it can be said all the variables and indicator items question riabel BrandImage and Consumer Loyalty is valid. Reliability test results showed that all the variableshave a large enough Alpha coefficient, which is above 0.6 so it can be concluded that allitems measuring the variable of the questionnaire is reliable which means that thequestionnaire used in this study is a reliable questionnaire. From the results of simpleLinear regression test says Y = 4.401 + 0.297 X, Deterinasi coefficient test results (R2)obtained R Square magnitude is 0,552 it states 55,2% Consumer loyalty can be explainedby variable quality of brand image.While the remaining 44.8% is another variable notincluded in this study.Companies must be able to maintain or even enhance the image formed forconsumers of GudangGaram Cigarette Consumers, for example by giving awareness tothe public (consumers) to love their own country's products through some marketingprograms or to find out customer expectations of PT GudangGaram products, Companiescan produce better product variants and meet those expectations. It is important torealize that keeping customers far better and more profitable than looking for newcustomers to become customers, therefore companies need to pay more attention toservice to their customers.
PENGARUH PENEMPATAN DAN PROMOSI JABATAN TERHADAP KINERJA KARYAWAN PADA PT. GRAMEDIA ASRI MEDIA KUPANG LUKAS MA; TRI SURIS LESTARI
EKOBIS Vol 6 No 1 (2018)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v6i1.33

Abstract

Luke Ma. Thesis, 2017. The influence of placement and promotion of office on the performance of employess of PT. Gramedia Asri Media Kupang. Supervisor: Try Suris Lestari, S.Kom.,MM. The problem in this research is placement data and promotion position at PT. Gramedia Asri Media Kupang is not in accordance with the standards set by Nasional Gramedia in KPI rules (key performance indicator), KPI/STD/GAM/02/2011 for 2012-2016. The formulation of the problem in this study is whether the placement and promotion of positions partially and simultaneously significant effect on employee performance at PT. Gramedia Asri Media Kupang in 2012-2016? Based on the formulation of the problem, the purpose of this study is to determine the magnitude of the effect of placement and promotion of positions partially and simultaneouslly on the performance of employees at PT. Gramedia Asri Media Kupang. The data needed in this study are primary data and secondary data obtained by way of distributing questionnaires, interviews, and study documentation. Data were analyzed statistically by using multiple linear regression technique which was processed with SPSS program version 20.00. The result of data analysis shows the influence of job placement and promotion on employee performance shown by coefficient of determination ( ) equal to 86,1% and the rest 13,9% influenced by other factors like work motivation, employee compesation, discipline level, leadership style, employee and other employee loyalty. Based on the results of data analysis suggested to the management of PT. Gramedia Asri Media Kupang for the placement process is expected to pay attention to the elements of education level, working knowledge, work skilss, and work experience, as well as in the promotion phase of office to pay attention to the rules for its assesment given objectively and effectively through carring, credible, competen, competetive and customer delight. So it will be very useful to improve employee work performance. Furthermore, to other researchers are expected to conduct further research to determine the performance of employees at PT. Gramedia Asri Media Kupang such as work motivation, employee compesation, discipline level, leadership style, employee work loyalty that can support the results of this study.
Co-Authors Crecencio M S D Quintas LUKAS MA