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All Journal Academia Open Indonesian Journal of Law and Economics Review
Raden Hanif Arga Suryana
Universitas Muhammadiyah Sidoarjo
Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Social Sciences Other

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Effect of Visual Merchandising, Store Atmosphere, and Price Discount on Impulse Buying with Positive Emotion as Intervening Variable Raden Hanif Arga Suryana; Dewi Komala Sari
Academia Open Vol 4 (2021): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3683.537 KB) | DOI: 10.21070/acopen.5.2021.2596

Abstract

This study aims to determine the effect of Visual Merchandising, Store Atmosphere, and Price Discount on Impulse Buying with Positive Emotion as an Intervening Variable at Ace Hardware Sidoarjo. The sample used is 100 respondents. Samples were taken by purposive sampling method. The data analysis technique used is PLS-SEM analysis with the SmartPLS 3.0 program. The results of this study indicate that visual merchandising has an effect on impulse buying, store atmosphere has an effect on impulse buying, price discounts have no effect on impulse buying, visual merchandising has an effect on positive emotion, store atmosphere has an effect on positive emotion, price discount has an effect on positive emotion, positive emotion affects impulse buying, visual merchandising affects impulse buying through positive emotion, store atmosphere affects impulse buying through positive emotion, and price discounts affect impulse buying through positive emotion.
Effect of Visual Merchandising, Store Atmosphere, and Price Discount on Impulse Buying with Positive Emotion as Intervening Variable Raden Hanif Arga Suryana; Dewi Komala Sari
Indonesian Journal of Law and Economics Review Vol 11 (2021): May
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3683.537 KB) | DOI: 10.21070/ijler.2021.V11.699

Abstract

This study aims to know the effect of Visual Merchandising, Store Atmosphere and Price Discount on Impulse Buying with Positive Emotion as an Intervening Variable in Ace Hardware Sidoarjo. The sample used were 100 respondents. Samples were taken by purposive sampling method. Data analysis technique is done by using PLS-SEM analysis with the SmartPLS 3.0 program. The results of this study indicate that Visual Merchandising has an effect on Impulse Buying, Store Atmosphere has an effect on Impulse Buying, Price Discount has no effect on Impulse Buying, Visual Merchandising has an effect on Positive Emotion, Store Atmosphere has an effect on Positive Emotion, Price Discount has an on effect on Positive Emotion, Positive Emotion has an effect on Impulse Buying, Visual Merchandising has an effect on Impulse Buying through Positive Emotion, Store Atmosphere has an effect on Impulse Buying through Positive Emotion, Price Discount has an effect on Impulse Buying through Positive Emotion
Co-Authors Dewi Komala Sari