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All Journal Academia Open Indonesian Journal of Law and Economics Review
Abbas Moh Afghoni
Universitas Muhammadiyah Sidoarjo
Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Social Sciences Other

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The Influence of Price, Relationship Marketing and Word Of Mouth on Purchase Decisions Abbas Moh Afghoni; Mudji Astuti
Academia Open Vol 4 (2021): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (226.092 KB) | DOI: 10.21070/acopen.4.2021.2610

Abstract

This study aims to determine the effect of price, relationship marketing and word of mouth on purchasing decisions on CV. Wonokoyo Gasindo in Beji Pasuruan. This research is a type of quantitative research with hypothesis testing. Sampling in this study was carried out by probability sampling method with the type of simple random sampling with the number of respondents as many as 100 respondents to CV consumers. Wonokoyo Gasindo. The analytical tool used is multiple linear regression analysis, classical assumption test, t test, F test, multiple correlation coefficient and multiple determination coefficient (R2) using SPSS version 25.0 application program. This primary data was obtained through a questionnaire whose measurement was using a Likert scale. And the data is declared to be valid and reliable. The results of the study prove that the price has an effect on purchasing decisions. Relationship marketing has an effect on purchasing decisions. Word of mouth has an effect on purchasing decisions. Price, relationship marketing and word of mouth have a simultaneous effect on purchasing decisions on CV. Wonokoyo Gasindo in Beji Pasuruan.
The Effect of Price, Relationship Marketing and Word Of Mouth Towards Purchasing Decision Abbas Moh Afghoni; Mudji Astuti
Indonesian Journal of Law and Economics Review Vol 10 (2021): February
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (137.361 KB) | DOI: 10.21070/ijler.2021.V10.698

Abstract

This research intended to understand the effect of price, relationship marketing and word of mouth towards purchasing decision on CV. Wonokoyo Gasindo in Beji Pasuruan. This research includes quantitative research with hypothesis test. Sampling in this study was carried out by probability sampling method with the type of simple random sampling with a total of 100 respondents of CV. Wonokoyo Gasindo consumers. Analysis tool used multiple linear regression analysis, classic assumption test, t-test, F test, multiple correlation coefficient and multiple coefficient of determination (R2) by using the SPSS 25.0. version application program. Primary data obtained trough questionnaire whose meassurement uses likert scale. Finally, the data declared valid and reliable. The research results establish that price has an effect to purchasing decision. Relationship marketing has an effect to purchasing decision. Word of mouth has an effect to purchasing decision. Price, relationship marketing and word of mouth have a simultaneously effect to purchasing decision on CV. Wonokoyo Gasindo in Beji Pasuruan.
Co-Authors Mudji Astuti