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All Journal Academia Open Indonesian Journal of Law and Economics Review
Abbas Moh Afghoni
Universitas Muhammadiyah Sidoarjo
Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Social Sciences Other

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Journal : Academia Open

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The Influence of Price, Relationship Marketing and Word Of Mouth on Purchase Decisions Abbas Moh Afghoni; Mudji Astuti
Academia Open Vol 4 (2021): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (226.092 KB) | DOI: 10.21070/acopen.4.2021.2610

Abstract

This study aims to determine the effect of price, relationship marketing and word of mouth on purchasing decisions on CV. Wonokoyo Gasindo in Beji Pasuruan. This research is a type of quantitative research with hypothesis testing. Sampling in this study was carried out by probability sampling method with the type of simple random sampling with the number of respondents as many as 100 respondents to CV consumers. Wonokoyo Gasindo. The analytical tool used is multiple linear regression analysis, classical assumption test, t test, F test, multiple correlation coefficient and multiple determination coefficient (R2) using SPSS version 25.0 application program. This primary data was obtained through a questionnaire whose measurement was using a Likert scale. And the data is declared to be valid and reliable. The results of the study prove that the price has an effect on purchasing decisions. Relationship marketing has an effect on purchasing decisions. Word of mouth has an effect on purchasing decisions. Price, relationship marketing and word of mouth have a simultaneous effect on purchasing decisions on CV. Wonokoyo Gasindo in Beji Pasuruan.
Co-Authors Mudji Astuti