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All Journal Jurnal Terapan Abdimas Gulawentah:Jurnal Studi Sosial CENDEKIA: Jurnal Studi Keislaman Jurnal Pendidikan dan Konseling Studi Kasus Inovasi Ekonomi Madaniya Journal of Applied Management and Accounting Science (JAMAS) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal Of Human And Education (JAHE) Innovative: Journal Of Social Science Research Jurnal Pengabdian UMKM Jurnal Pengabdian Masyarakat (JURDIMAS)
Ni Nyoman Wulan Antari
ITB STIKOM Bali
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Studi Kasus Inovasi Ekonomi

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Penguatan Identitas Melalui Branding Kemasan dan Diversifikasi Produk Usaha Comel Ni Nyoman Wulan Antari; Riza Wulandari
Studi Kasus Inovasi Ekonomi Vol. 3 No. 01 (2019)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/skie.v3i01.7805

Abstract

Currently a variety of strategies are strived by the entrepreneurs to strengthen their identity efforts amid new products popping up by presenting renewability in accordance with the interest that exists in the market. Partners in public service activities this is Kiki Adelya a young entrepreneur trying to do creative food products namely remahan beans and gnetum Brown named "Winsome". Partners often obtain orders for the event, wedding, and anniversary poems for personal consumption. Location of partners located in Banjar new temples, Gianyar. Currently owned by business partners are experiencing barriers in product development. The results of the solution that has been given is on product diversification done socializing by delivering the material results of scientific researchers on product diversification. Knowledge of product diversification which are much sought after on the market such as Yam, plantain, potato, maize and others. After the partners learned of the activities further granting of gifts in the form of additional flavor chocolate such as green tea, strawberry, white chocolate/vanilla as well as base material in addition to using a variant form of addition done Rau peanuts. Supplies product diversification has been given also practiced together with the team and partners so as to produce a new variant. The results of the second form of the creation of a more attractive packaging design to reinforce branding partners and granting standing pouch type ecobag as the site of the new packaging.
Co-Authors Cika Divi Salsabillah Dewa Ketut Hendra Puspawan Dewa Ketut Hendra Puspawan Dian Rahmani Putri Edwar Edwar Edwar Edwar I Gusti Dessy Sugiharini I Putu Widiadnyana I Wayan Gede Lamopia Jetigardis Tpoy Lilis Yuningsih Naser Jawas Nyoman Ayu Nila Dewi, Nyoman Putu Widiadnyana Wulandari, Riza