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All Journal Technomedia Journal MAVIB Journal : Jurnal Multimedia Audio Visual and Broadcasting
Mohamad Faisal Abdillah
Universitas Raharja
Arts Computer Science & IT Languange, Linguistic, Communication & Media Other

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Media Video Sebagai Penunjang Promosi Pada Days Hotel & Suites Tangerang Lusyani Sunarya; PO Abas Sunarya; Alfie Aulia Fajar; Mohamad Faisal Abdillah
Technomedia Journal Vol 6 No 1 Agustus (2021): TMJ (Technomedia Journal)
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (806.067 KB) | DOI: 10.33050/tmj.v6i1.1534

Abstract

In the era of modernization, promotional media in the form of videos as a place to get information easily and quickly. Currently, video media can meet the needs of the wider community in presenting information and promotions that are more attractive and interactive. Days Hotel & Suites Tangerang, is a 4 (four) star hotel, which is located at Jalan Pembangunan 3 No.17 Karang Anyar, Kec. Neglasari, Tangerang City, Banten. The problem is that the previous promotional media only used print media such as brochures, magazines, flyers, online travel agents, simple slide shows via LCD, incomplete and updated information. The methodology used in this research includes: data collection, SWOT analysis, media design using Adobe Premiere Pro CC 2017 software, Adobe Photoshop CC 2017, Adobe Illustrator CC 2015 and Media Production Concept (KPM) which consists of Pre Production, Production and Post Production. . This study aims to assist Days Hotel & Suites Tangerang in conveying information about the profile, facilities, services and advantages that are owned, effectively attracting and informative to the public so that through this promotional video, it can increase the number of visitors to stay or organize events at the hotel and be known. wide community. Keywords : Media, Video, Promotion,
Media Video Profile Sebagai Sarana Promosi StarHits Pada Suara Mas Abadi Jakarta Ria Wulandari; Mohamad Faisal Abdillah; Patric Bagas Agastya Adhi Putra
Jurnal MAVIB Vol 3 No 1 (2022): MAVIB Journal - Februari 2022
Publisher : Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (980.014 KB) | DOI: 10.33050/mavib.v3i1.1805

Abstract

Penggunaan video profile sangat diminati untuk kebutuhan perusahaan, instansi dan lembaga pendidikan sebagai sarana promosinya, melalui media video profile ini dapat membantu StarHits dalam mempromosikan jasa layanan digital serta membantu para creator dan creator corporate dalam membuat sebuah konten yang akan didistribusikan melalui platform media sehingga memudahkan para creator dan creator corporate yang ingin bergabung dengan StarHits. Permasalahan yang dihadapi oleh StarHits dalam mempromosikan jasa layanan digital, yaitu hanya menggunakan media sosial seperti youtube, tiktok, facebook dan twitter yang berisikan tentang isi konten dari creator dan creator corporate, maka diperlukan media video profile untuk StarHits sebagai sarana promosinya. Tujuan penelitian ini yaitu untuk membantu marketing dalam menjelaskan ruang lingkup StarHits secara detail, agar mempersingkat pertemuan dengan calon creator. Penelitian ini menggunakan metode observasi, wawancara, studi pustaka dan konsep produksi media (KPM). Menggunakan software Adobe After Effects CC 2019, Adobe Premiere CC 2019, Adobe Ilustrator CC 2019, Adobe Media Encoder CC 2019. Yang dihasilkan berupa media video profile StarHits yang dapat membantu kegiatan promosi perusahaan, dan meningkatkan kerjasama dengan relasi.
Co-Authors Alfie Aulia Fajar Lusyani Sunarya Patric Bagas Agastya Adhi Putra Po Abas Sunarya Ria Wulandari