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All Journal Eksos LPPM Jurnal Manajemen Dayasaing MIX : Jurnal Ilmiah Manajemen JSSH (Jurnal Sains Sosial dan Humaniora) Jurnal Manajemen Inovasi Al-Tijary : Jurnal Ekonomi dan Bisnis Islam Journal of International Conference Proceedings COUNT: Journal of Accounting, Business and Management
Suryaningsum, Sri
Universitas Pembangunan Nasional Veteran Yogyakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Journal : MIX : Jurnal Ilmiah Manajemen

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SWOT ANALYSIS DEVELOPMENT OF BATIK BANTUL Sri Suryaningsum
MIX: JURNAL ILMIAH MANAJEMEN Vol 9, No 2 (2019): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (70.776 KB) | DOI: 10.22441/mix.2019.v9i2.008

Abstract

This research focuses on the development of Batik Bantul using SWOT analysis. SWOT analysis is a comprehensive review of the strengths, weaknesses, opportunities, and threats of a company. This analysis is needed to determine several strategies that must be applied to a company. Seeing the development of batik that is getting better and more in demand by tourists, the analysis to determine business strategies is of particular concern to the company. Not only the quality of the product in the spotlight, but the promotion and placement (location) of product sales. With the opportunity to increase sales at existing tourist attractions, accompanied by threats from external companies. The threat comes from other companies that present the same product at a price below the price offered by Batik Bantul craftsmen. This SWOT analysis is expected to be able to overcome the existing threats. In addition to threats and opportunities, companies must also analyze the advantages and disadvantages. The advantages possessed are used as weapons to compete in market share. While the disadvantages can be used as guidelines to improve in terms of quality, both from natural resources and human resources that exist in the company.
Co-Authors Alifa Nida Maharani Anies Siti Hartati Baniady Gennody Pronosokodewo Dewi Qutrun Nada Dewi Qutrun Nada Fajar Pamungkas Gusaptono, R. Hendri Hari Kusuma Satria N Hari Kusuma Satria Negara Hari Kusuma Satria Negara Muhammad Irhas Effendi, Muhammad Irhas Noto Pamungkas Noto Pamungkas Noto Pamungkas Noto Pamungkas Noto Pamungkas Noto Pamungkas Nur Ika Yuliastuti R. Hendri Gusaptono Raden Hendri Gusaptono Rakyan Widowati Tanjung Sri Luna Murdianingrum Sri Wahyuni Sukma Annisa Suwadji Tantri Dyah Ayu Lestari Wahyuni, Sri Yanis Kusniawanti Yanis Kusniawanti