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All Journal International Journal of Educational Research and Social Sciences (IJERSC)
Fithra Maharani
Lecture at Graha Nusantara Padangsidimpuan University
Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analysis of the Impact of Using E-Commerce in Increasing Sales Turnover of Micro, Small and Medium Enterprises in Padangsidimpuan City Silviana Batubara; Diana Sari Harahap; Nirmala Haty Hrp; Fithra Maharani
International Journal of Educational Research & Social Sciences Vol. 2 No. 5 (2021): October 2021
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v2i5.155

Abstract

This study aims to determine what are the impacts of using E-Commerce in increasing MSME sales turnover. This study uses a qualitative approach that is descriptive analysis. The data collection techniques used are observation, interview and documentation techniques. The research subjects were 5 MSME actors in the city of Makassar. The results showed that there are two impacts of using E-Commerce, namely positive impacts and negative impacts. The positive impact is the use of E-Commerce, namely, the store can be accessed 24 hours, provides security and convenience in the transaction process, eases promotions so that it can help communicate faster with customers and can access the global market and can satisfy customers and of course can increase sales turnover. Meanwhile, the negative impact is that if the goods are damaged, the goods can be checked and result in losses in shipping and packing costs, the number of rivals, admin fees charged to buyers and sellers, the COD system that makes sellers feel disadvantaged because the funds are released after the goods arrive.
Co-Authors Diana Sari Harahap Nirmala Haty Hrp Silviana Batubara