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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Business Review and Case Studies
Rafki Chandra Wibawa
BINUS Entrepreneurship Center, Management Department, BINUS Business School Undergraduate Program, Bina Nusantara University
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Characteristics and Challenge Faced By Socio-Technopreneur in Indonesia Chairani Putri Pratiwi; Agung Hari Sasongko; Glory Aguzman; Rafki Chandra Wibawa; Rachmat Pambudy
Business Review and Case Studies Vol. 3 No. 1 (2022): BRCS, Vol 3 No 1, April 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.1.13

Abstract

Nowadays socio-technopreneurship as emerging trend among start-ups. The Covid-19 pandemic could be a factor in increasing the total number of socio-technopreneurs in Indonesia. The qualitative method was applied in this study. The descriptive analysis research method was used to collect data, conduct interviews with founder, CEO and business manager, and gather evidence. The study's objectives are to define the character of a socio-technopreneur and to analyze the obstacles and challenges that socio-technopreneurs face in Indonesia. The results show the character of a socio-technopreneur as (1) collaborative, (2) concerned with a social mission, (3) have creative and innovative ideas, (4) confident, (5) dare to take risks and challenges, (6) have a leadership spirit, (7) optimism, and (8) adopt with digital/technology. Some tenants, who are MSMEs or farmers, have difficulties or are unfamiliar with the system or procedure, even after it has been demonstrated to them. Second, the use of technology or digital marketing by socio-technopreneurs creates opportunities for a larger market. In the middle of today's challenges, there are several opportunities for people to improve their wealth by becoming entrepreneurs who shift into socio-technopreneurs. Socio-technopreneurship is a critical aspect in the growth of the Indonesian economy, particularly the local economy. The growth of socio-technopreneurship based on social mission and technology adoption can accelerate the development of technological entrepreneurship, reduce social issues, create new jobs, contribute to technology transfer and innovation, and strengthen national economic growth. Keywords: entrepreneurship, local economy, social, start-up, technology
The Rise of Digital Marketing Agencies: Transforming Digital Business Trends Chairani Putri Pratiwi; Rizka Astari Rahmatika; Rafki Chandra Wibawa; Lorio Purnomo; Hasna Larasati; Siti Jahroh; Fadhilla Izzaty Syaukat
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 10 No. 1 (2024): JABM, Vol. 10 No. 1, Januari 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.1.162

Abstract

In recent years, Indonesia has emerged as a powerhouse in the digital economy, aiming to become the leading force in South East Asia. In this digital era, the promotion of products and services has become a fundamental factor for businesses, largely attributed to the advent of digital marketing. The primary objectives of this study are to explore the reliance of digital marketing agencies on digital marketing and assess the success rate of this strategy, particularly during the COVID-19 pandemic, which has significantly increased productivity and sales. Additionally, the study aims to evaluate the effectiveness of digital marketing strategies for business sustainability and discuss future trends. To shed light on this phenomenon, this study employs qualitative methods, including interviews and observations, to collect data. Various analysis techniques such as EFE, IFE, CPM, IE, SWOT, and QSPM are employed. Based on the findings, this research demonstrates that digital marketing strategies have proven highly effective, particularly in terms of the promotional and advertising techniques employed. Based on the findings, SKI Digital Marketing's strategic focus on Instagram as its primary marketing platform, coupled with a commitment to content marketing, reflects a purposeful approach to engaging a broad audience and enhancing brand visibility. The adoption of a market penetration strategy underscores the agency's determination to thrive amid intense competition. Keywords: business strategy, digital business, digital communication, digital economy, digital marketing
Co-Authors Agung Hari Sasongko Chairani Putri Pratiwi Fadhilla Izzaty Syaukat Glory Aguzman Hasna Larasati Lorio Purnomo Rizka Astari Rahmatika Siti Jahroh