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Eric Verchius
Faculty of Mathematics and Natural Sciences, IPB University
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Commercialization of Hydrogel Fertilizer Slow Release Based on Organic Waste, Microbes, and Mycorrhizal for Floriculture Rio Kevin Marcello Alwi; Muhammad Samsul Maarif; Eric Verchius; Intan Delia Rustandi; Mentari May Syachanna; Fahrizal Hazra
Business Review and Case Studies Vol. 3 No. 1 (2022): BRCS, Vol 3 No 1, April 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.1.63

Abstract

Floriculture production and productivity are increasing approximately 27% per year. However, its productivity still faces problems such as unfulfilled nutrients, which overcame by fertilization. Organic fertilizers from banana weevils, tofu pulp, palm liquid waste, and rice water can continuously release macro and micronutrients and increase soil microbes' diversity. Currently, no fertilizer can collect all these benefits, so is present. This activity aims to commercialize Cobio by optimizing the use of organic waste, microbes, and mycorrhizal that compete in the market. The method used is quantitative descriptive as a reference in conducting four stages: the market opportunity projection, the production stage, the marketing and distribution stage, and the evaluation stage. Data obtained after achieving sales targets in July - August 2021 and further September – October 2021 with total products sold reaching 1.263 pcs. In achieving this target, Cobio utilizes social media and marketplaces to communicate with consumers. One of which is WhatsApp Business as a marketing channel with the most significant sales figure of 918 pcs. Cobio's sales distribution has also reached 13 provinces in Indonesia show public interest in this product. Cobio has an R/C value of 1,59, which indicates its future sustainability prospects. Keywords: commercialization, floriculture, hydrogel, mycorrhizal, organic waste
Co-Authors Fahrizal Hazra Intan Delia Rustandi Mentari May Syachanna Muhammad Samsul Maarif Rio Kevin Marcello Alwi