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All Journal JRB-Jurnal Riset Bisnis
Henky Lesmana
Magister Ilmu Kefarmasian, Universitas Pancasila
Economics, Econometrics & Finance

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Bauran Pemasaran Tentang Konsep Apotek Modern Serta Strategi Pemasarannya Welfin Dysyandi; Wahono Sumaryono; Sri Widyastuti; Henky Lesmana
JRB-Jurnal Riset Bisnis Vol 3 No 1 (2019): Oktober
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

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Abstract

Pharmacy as the main type of distribution facility is still in great demand by investors. However, Jaminan Kesehatan Nasional (JKN) has the effect of decreasing turnover in some conventional pharmacies so that many pharmacies are closed. A pharmacy with a modern concept is expected to be an exit strategy of that problem. The purpose of this research is to find out and describe the concept of modern pharmacy according to the perceptions of respondents in DKI Jakarta province and its marketing strategy using the marketing mix concept. This research is a descriptive exploratory research by interviewing 100 respondents who have visited the pharmacy using a questionnaire. Data from interviews were analyzed using statistical software. The results showed that 98% of respondents agreed with the existence of a modern pharmacy concept. Modern pharmacy concepts that can be accepted by respondents are pharmacies that sell complete products, prices compete with surrounding pharmacies, locations close to housing or offices, friendly employees, fast and easy service processes, frequent promotions and social services in the community and a waiting room spacious and comfortable. The right marketing strategy for modern pharmacies is to prioritize excellent service and carry out vigorous promotions on online media and collaborate with private offices, government and universities in DKI Jakarta province.
Analisa Penerimaan dan Strategi Pemasaran Apotek Herbal di Kota Bekasi Andika Kristian; Wahono Sumaryono; Sri Widyastuti; Henky Lesmana
JRB-Jurnal Riset Bisnis Vol 3 No 2 (2020): April
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

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Abstract

Most pharmacies sold only large segments of herbal needs, there were not pharmacy that serves special herbal needs. This study aims to find out the possibility of special needs of herbal products can develop or not at Bekasi. The research was a descriptive explorative research by distributing questionnaires to 100 respondents in December 2017 to March 2018 then the result was processed by using SPSS software version 24 and basic statistic. The results of data processing were analyzed from aspects of the marketing mix. The results showed that nature’s pharmacy had not been accepted by the people at around of Bekasi but there was a business opportunity of new concept of nature’s pharmacy. Marketing strategy of nature pharmacies at around of Bekasi by applying nature’s pharmacy promotion system through counseling and promotion vigorously through advertisement in online media and providing vitamin products and herbal medicines completed with the right dosage form and the right type of herbal medicines.
Co-Authors Andika Kristian Sri Widyastuti Wahono Sumaryono Welfin Dysyandi