Article Per Year (5 Year)
p-Index From 2019 - 2024
0.444
P-Index
This Author published in this journals
All Journal Jurnal Aplikasi Manajemen dan Bisnis (JAMB)
Titi Andriyani
Politeknik Negeri Sriwijaya, Jurusan Administrasi Bisnis
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Dampak Revolusi Industri 4.0 Pada Dunia Pendidikan di Politeknik Negeri Sriwijaya Titi Andriyani; Yusnizal Firdaus; Ummasyroh Ummasyroh
Jurnal Aplikasi Manajemen dan Bisnis Vol. 1 No. 2 (2021): Jurnal Aplikasi Manajemen dan Bisnis April 2021
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research raises the problem: a) What is the role and competence of lecturers at the Sriwijaya State Polytechnic in the era of the industrial revolution 4.0 ?, b) How to improve the quality of the education system at Sriwijaya State Polytechnic in facing the era of industrial revolution 4.0 ?. The model used for this research is to use a percentage of the respondents' answers. To see the percentage of respondents' answers to the questions on the questionnaire, the Score Index formula (Is) is used. Data analysis used in this research is by collecting data which is then processed using quantitative analysis and qualitative analysis. Research results: 1) Lecturer Competence Variable in the Educational Revolution Era 4. 0 on the Information and communication technology literacy indicator occupies the highest average IS with a score of = 85.91%, while the Creativity and innovative skills indicator has the lowest score with an average IS = 82.19%. 2) Educational System Variables: the human literacy indicator occupies the highest average IS with a score = 87.65%, while the digital literacy indicator occupies the lowest score with an average IS = 84.58%.
Social Media Effectiveness as a Promotional Medium to Increase Sales Volume Titi Andriyani; M Syahirman Yusi; Yusnizal Firdaus
Jurnal Aplikasi Manajemen dan Bisnis Vol. 3 No. 1 (2022): Jurnal Aplikasi Manajemen dan Bisnis Oktober 2022
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7344577

Abstract

This study aims to determine the effectiveness of social media as a promotional medium in increasing sales volume using the AISAS Model at the Return Space and Coffee Cafe in Palembang. Research time was 6 month. The research method was descriptive quantitative and qualitative research with a questionnaire method. Results: The AISAS variables with the indicator of "sharing information" had the lowest IS score of 76.2%, with a "strong" score interpretation, while the "interest" indicator received the highest score of 87.2%, with a "very strong" score interpretation. The sales volume variable with the "Promotion" indicator obtained the lowest IS score of 82.4%, with a "very strong" score interpretation, and the "product" indicator received the highest IS score of 86.8%, with a "very strong" score interpretation. Conclusions: The effectiveness of social media used by the Return Space and Coffee Café in Palembang has not appropriately been executed since the lack of posts or content uploaded on the Instagram and TikTok platforms, which has led to customers giving poor ratings to the use of promotional mediums using digital media. As for the sales volume with the "promotion" indicator, it receives the lowest score since it relates to the Return Cafe's very seldom use of digital media, making customers less aware of their promotions to attract customers to this Café.
Co-Authors M Syahirman Yusi Ummasyroh Ummasyroh Yusnizal Firdaus