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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Manajemen Dan Akuntansi Medan
Pretty Naomi Sitompul
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Effect of E-Satisfaction on Repurchase Intention in Shopee User Students Saut Maruli Tua Pandiangan; Ira Ningrum Resmawa; Owen De Pinto Simanjuntak; Pretty Naomi Sitompul; Riny Jefri
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2697

Abstract

People's shopping style is now traditional again, which usually comes to the market to buy an item, but now people can shop online just by pressing their smartphone screen while sitting relaxed at home. This study aims to determine and analyze the effect of the e-satisfaction variable on the repurchase intention variable at shopee at the students of Politeknik IT&B Medan. This type of research is quantitative research with causality research design. The population in this study were all Politeknik IT&B Medan, majoring in Business Administration Management, semester 2 and 4, who had shopped at least twice using the Shopee e-commerce application. The sample in this study were 47 people. The data analysis method used was simple linear regression with partial test (t), and the coefficient of determination (R2). The results showed that the e-satisfaction variable had a positive and significant effect on the repurchase intention variable. The e-satisfaction variable can explain the repurchase intention variable by 64.6% and the remaining 35.4% is explained by other variables not examined in this study.
Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Obat-Obatan Di Apotik Nasional Medan Pretty Naomi Sitompul
Jurnal Manajemen Dan Akuntansi Medan Vol. 5 No. 2 (2023): Jurnal Manajemen dan Akuntansi Medan
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jumansi.v5i2.2705

Abstract

Latar Belakang: Penelitian ini bertujuan untuk melihat apakah bauran pemasaran berpengaruh terhadap keputusan pembelian di Apotik Nasional.i Metode Penelitian: metode yang5digunakan8adalah dengan cara menyebartkuesioner yang variabelnya diukur7dengan skala likert. Metode analisis data yang digunakan adalah analisis statistik deskriptif dan uji regresi linear berganda. Hasil Penelitian: Bedasarkan hasil penelitian ini Semua variabel bebas dari penelitian ini yaitu produk, harga, lokasi, dan promosi secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian dimana berpengaruh sebesar 64% dan sisanya 36% dipengaruhi oleh variabel lainnya yang tidak dikaji dalam penelitian ini. Kesimpulan: Produk, harga, lokasi dan promosi secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian karyawan pada Apotik Nasional
Co-Authors Ira Ningrum Resmawa, Ira Ningrum Owen De Pinto Simanjuntak Riny Jefri Saut Maruli Tua Pandiangan