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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Dwi Indah Mustikorini
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Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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The Influence of Digital Marketing, Promotion and Prices on Online Purchase Decisions in the Era of the Covid-19 Pandemic Evianah Evianah; Dwi Indah Mustikorini; Dewi Nuraini
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2939

Abstract

The purpose of this study was to determine how much influence digital marketing, promotions and prices have on online purchasing decisions, using multiple linear regression statistical analysis tools. The results of the study show that simultaneously and partially digital marketing, promotion and price variables affect purchasing decisions almost at the @hampersurabaya store in the era of the covid-19 pandemic. In order to remain competitive in this pandemic era, @hampersurabaya must pay attention to pricing, convenience in online purchases, intensive promotions, and being sensitive to this pandemic condition, so that the products sold can be combined with health care products, which can later influence purchasing decisions. The results of observations made on respondents who work outside the home, who have a busy life in the office greatly affect them in making purchasing decisions, so the only way because of their busyness they end up having to make a lot of online purchasing decisions. Marketing through digital media has a huge impact on business people. With digital media, they can market their products widely, promotions carried out to attract many consumers can be easily obtained, for example by advertising their products through online promotions, by displaying their products through advertisements on Facebook, advertisements on Instagram and social media. other. This method is quite accurate, because currently Facebook and Instagram are still the most popular social media and almost all adults have Facebook and Instagram accounts. To find out the size of the price, consumers can easily get that information. Especially now that the world of marketing through the marketplace has mushroomed in almost all of the world.
Online Marketing Strategies in Helping Sales of Processed Chocolate Products and Hampers Vinchoco Surabaya Evianah Evianah; Dwi Indah Mustikorini; Gimanto Gunawan
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5512

Abstract

The development of the world of technology has changed the habit of interaction in conventional marketing communications into screen to face (internet marketing). With the increase in internet users, this shows that the higher the use of social media which can have an impact on increasing interest in shopping done online, so that it will have an impact on sales.The objectives of this research areto explain online marketing strategies in helping the sale of processed chocolate products and hampers at the online store Vinchco Surabaya.From the results of the SWOT analysis above, it can be concluded that Vinchoco has a strength score of 3.82 which is greater than its weakness score of -3.52. While the score from the analysis of opportunities is 3.38 and the score of analysis of threats is -3.13. This means that Vinchoco is able to survive and survive with the strengths it has and can still get opportunities from this kind of business. The analysis of the threat is much lower than the position of the opportunity. However, Vinchoco must still be able to maintain and improve the factors that become strengths in its business from the internal side. With that strength, hopefully, Vinchoco's vision and mission can continue and the hopes that Vinchoco wants will soon be realized.Suggestions that can be given by the author to the online shop Vinchoco in order to improve its performance and be able to compete in the midst of developing businesses that use digital marketing is to continue to be diligent in promoting their products, providing discounts, maintaining the diversity of product variations, and later being able to open offline stores for consumers. in the city can directly buy at the store and see the product visuals directly.
Co-Authors Dewi Nuraini Evianah Evianah Gimanto Gunawan