Article Per Year (5 Year)
p-Index From 2019 - 2024
0.61
P-Index
This Author published in this journals
All Journal Performance Jurnal Bisnisman : Riset Bisnis dan Manajemen
Beny Witjaksono
Universitas Esa Unggul
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Analisis Kelayakan Investasi Keuangan Haji dalam Pembiayaan Infrastruktur dan Tingkat Imbal Hasil Badan Pengelola Keuangan Haji (Bpkh) Beny Witjaksono
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 27 No 1 (2020): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (788.996 KB) | DOI: 10.20884/1.jp.2020.27.1.1981

Abstract

This paper analyzes the investment portfolio of hajj funds in infrastructure financing and the level of returns managed by the Hajj Financial Management Board (BPKH). This research was conducted through case studies and literature studies to obtain secondary data. Data collected were analyzed quantitatively and qualitatively descriptive. The results showed that the feasibility of investment in hajj funds in infrastructure financing is feasible in sharia perspective. Under Law 34/2014, Hajj financial investments are aimed at obtaining optimal value benefits for improving the service of Hajj implementation by prioritizing aspects of the safety/integrity of the funds of prospective pilgrims.
Analisis Kelayakan Investasi Keuangan Haji dalam Pembiayaan Infrastruktur dan Tingkat Imbal Hasil Badan Pengelola Keuangan Haji (Bpkh) Beny Witjaksono
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 27 No 1 (2020): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This paper analyzes the investment portfolio of hajj funds in infrastructure financing and the level of returns managed by the Hajj Financial Management Board (BPKH). This research was conducted through case studies and literature studies to obtain secondary data. Data collected were analyzed quantitatively and qualitatively descriptive. The results showed that the feasibility of investment in hajj funds in infrastructure financing is feasible in sharia perspective. Under Law 34/2014, Hajj financial investments are aimed at obtaining optimal value benefits for improving the service of Hajj implementation by prioritizing aspects of the safety/integrity of the funds of prospective pilgrims.
Pengaruh Social Media Marketing Dan Electronic word of mouth Terhadap Purchase decision Melalui Brand Awareness Pada Produk Kopi Kenangan Cantika Putri Rahayu; Beny Witjaksono
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 2 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i2.163

Abstract

This research is a quantitative study with a causal relationship to determine the direct effect of Social Media Marketing, Electronic word of mouth on Brand Awareness, and Purchase Decision through Brand Awareness of Kenangan Coffee products. The population in this study are those who already know Kopi Kenangan products, have bought Kopi Kenangan, live in Jakarta, Bogor, Depok, Tangerang, and Bekasi (Jabodetabek), and are at least 17 years old. The questionnaire collected 183 respondents using the linkert scale formula 1-5. The sampling method used is non-probability sampling with purpose sampling technique to test validity and reliability using SmartPLS software. Based on the research results, of the 7 accepted hypotheses, namely Social Media Marketing has a positive effect on brand awareness, electronic word of mouth has an effect on brand awareness, social media marketing and electronic word of mouth do not affect purchase decisions, social media marketing has an effect on purchase decision, e-service through brand awareness and electronic word of mouth has no effect on purchase decision through brand awareness.
Co-Authors Cantika Putri Rahayu