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All Journal EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya
Kadeni , Ninik Srijani
STKIP PGRI Blitar1) Universitas PGRI Madiun2)
Economics, Econometrics & Finance

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Pengaruh Media Sosial dan Teman Sebaya terhadap Perilaku Konsumtif Mahasiswa Kadeni , Ninik Srijani
EQUILIBRIUM : Jurnal Ilmiah Ekonomi dan Pembelajarannya Vol 6, No 1 (2018)
Publisher : Universitas PGRI Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (84.846 KB) | DOI: 10.25273/equilibrium.v6i1.2186

Abstract

The purpose of this study are: 1) to determine the influence of social media on student consumptive behavior; 2) to know the influence of peers against student consumptive behavior; 3) to know the influence of social media and peers against the behavior of consumer consumptive STKIP PGRI Blitar. Type of correlational research with a sample of 95. Data collection techniques using questionnaires and documentation. Data analysis techniques use multiple linear regression. The results showed 1) there is a social media influence on student consumptive behavior; 2) there is influence of association of peer to student consumptive behavior and 3) there is influence of social media and peer to student's consumptive behavior.
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