Article Per Year (5 Year)
p-Index From 2019 - 2024
0
P-Index
This Author published in this journals
All Journal EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya
Prasetiyani Ika Saputri
Pendidikan Ekonomi FKIP UNIVERSITAS PGRI MADIUN
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh strategi bauran pemasaran terhadap harga pada home industri jenang “Mirah” Ponorogo Prasetiyani Ika Saputri
EQUILIBRIUM : Jurnal Ilmiah Ekonomi dan Pembelajarannya Vol 5, No 2 (2017)
Publisher : Universitas PGRI Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (177.989 KB) | DOI: 10.25273/equilibrium.v5i2.1547

Abstract

Of this study was to determine the marketing mix strategy in Home Industry Jenang "MIRAH" in Ponorogo, to determine the pricing of products in Home Industry Jenang "MIRAH" in Ponorogo. Marketing Mix Strategy is one factor in the price. The samples in this study using sampling techniques saturated as many as 39 people. Sampling using techniques sampling. Results of simple linear regression Y = 43,477 + 0,558 X, meaning that if the price increase of 1%, then marketing mix strategy will increase by 0,558 if other factors held constant. It is obtained from tcount on marketing mix strategy variable (X) is 9,440 with 0,000signifkansi level. Because 9,440 >1,68488 and 0.000 < 0.05, which expressed their rejection of Ho means the marketing mix strategy effect on price. It can be concluded that thitung > ttable ie, greater than t table of a significance level of 0.000 t less than 0.05 then the research hypothesis reject Ho and accept Ha. While the results of R2 of 0.670, indicating that 67% strategy marketing mix variables influenced the price, while the remaining 33% is influenced by other factors not examined. Conclusion there is the effect of strategy marketing mix on price satisfaction in Home Industry Jenang "MIRAH" in Ponorogo.
Co-Authors