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All Journal Jurnal Bisnis dan Kewirausahaan Jurnal Dedikasi Pendidikan Sustainable: Jurnal Kajian Mutu Pendidikan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indonesian Journal Of Business And Entrepreneurship Research
Muhammad Muhammad
Sekolah Tinggi Ilmu Ekonomi Sabang
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Jurnal Bisnis dan Kewirausahaan

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Studi Eksplorasi Kesiapan Internasionalisasi Warung Kopi di Kota Banda Aceh ke ASEAN Ferdi Nazirun Sijabat; Muhammad Muhammad
Jurnal Bisnis dan Kewirausahaan Vol 15 No 3 (2019): JBK - Jurnal Bisnis dan Kewirausahaan
Publisher : P3M Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.477 KB) | DOI: 10.31940/jbk.v15i3.1622

Abstract

This study aims at exploring and understanding two areas: 1. The readiness of coffee shops entrepreneurs in Banda Aceh to expand their business into ASEAN market. 2. Assessing the strength, weakness, opportinty and threat of the coffee shops indusry in Banda Aceh. This study employed exploratory qualitative methode by conducting interview to four key persons who own and manage the coffee shops. The study found that in regards with internationalization of coffee shops, there are three categories : 1. Not willing to internationalize and not ready; 2. There is intention, yet not ready, 3. Ready to internationalize but lack of suitable business partner. This study also provide the SWOT of the coffee shops in Banda Aceh. The implication of this study is that: 1). It is necessary for Provincial Government of Aceh to provide training for coffee shops managers/owners in order to increase their readiness and enable them to find suitable business partner for internationalizing their business into ASEAN market. 2). Future study can be conducted using another type of quantitative or qualitative method, so that the findings can be validated and generalized.
Co-Authors Andi Naila Quin Azisah Aliasyahbana Andika Isma Banta Karollah ELIANA Ferdi Nazirun Sijabat Husaini Husaini Syarifah Mauli Masyithah