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All Journal CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Jurnal Pengabdian dan Kewirausahaan
pipiyen pipiyen
Universitas Bunda Mulia
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Pengaruh Brand Respect Terhadap Lovemark Pada Produk Smartphone Asal China Ali Wardhana; pipiyen pipiyen
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 4, No 1 (2020)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (382.038 KB) | DOI: 10.25273/capital.v4i1.7357

Abstract

Indonesia as a country that has smartphone sales growth that continues to grow and become the main and most developed market. To become the smartphone market leader, it needs Lovemark, loyalty beyond reason. This happened to 2 smartphone brands from China, Xiaomi and Vivo. This research looks at how the lovemark on the Xiaomi and Vivo brands is built through brand respect and has an impact on positive WOM and repurchase intentions. The results of this study indicate that in the Xiaomi and Vivo brand performance, brand reputation and brand trust have a positive impact on brand respect and ultimately make impact at lovemark. In addition, this study also found that lovemark has a positive impact on positive WOM and repurchase intentions. In the future research can be applied to the brands that slowing sales
MENYIAPKAN MASA DEPAN DI MASA DINI Grace Putlia; Hary Saputra Sundoro; Brendi Wijaya; Ali Wardhana; Janny Rowena; Budi Budi; Samuel Samuel; Pipiyen Pipiyen
Jurnal Pengabdian dan Kewirausahaan Vol 3, No 2 (2019): Jurnal Pengabdian dan Kewirausahaan
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jpk.v3i2.1862

Abstract

Knowing that human resources are important for the progress of a nation, it is necessary to have early preparation in order to be able to foster the future well. Supported also by the third Tri Dharma of Higher Education - Pengabdian Kepada Masyarakat (PKM), which states that the responsibilities of a teacher include transferring, transforming, and applying knowledge from within the campus to the public. Based on this, the University of Bunda Mulia conducted PKM activities by raising the topic "Preparing the Future in the Early Age". The selection of the subject of this research that has been adjusted to the topic is the Bhakti Utama School students. The method used in this PKM is ice breaking, the delivery of material includes lectures, sharing experiences and video playback as well as a question and answer session that results in two-way communication. In short, the material presented is in the form of the importance of money management and preparation for further education, planning provides direction and reduces uncertainty, and how to change bad behavior and habits. Each session is thirty minutes long. This PKM activity is expected to be held again, of course with more varied topics.            
Co-Authors Budi Budi Grace Putlia Hary Saputra Sundoro Rowena, Janny Samuel Samuel Wijaya, Brendi