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All Journal Journal on Education Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal (JRAMB) Jurnal Riset Akuntansi Mercu Buana Syntax Idea Budimas : Jurnal Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) East Asian Journal of Multidisciplinary Research (EAJMR) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Informasi Pengabdian Masyarakat Jurnal Akuntan Publik Akuntansi: Jurnal Riset Ilmu Akuntansi Jurnal Pengabdian Masyarakat Nian Tana GEMBIRA (Pengabdian Kepada Masyarakat) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Zaenal Wafa
Universitas Mercu Buana Yogyakarta
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Journal : El-Mal: Jurnal Kajian Ekonomi

 1 
Pengaruh Kualitas Pelayanan dan Kepuasan terhadap Loyalitas Pelanggan GoFood di Gojek pada Mahasiswa Fakultas Ekonomi Universitas Mercu Buana Yogyakarta Wulan Intan Ihatal Janah; Zaenal Wafa
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 6 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i6.3099

Abstract

Go-Food is a feature in the Gojek application with food delivery services. Researchers aim to determine the influence of Go-Food quality on the loyalty given and the influence of satisfaction on the loyalty given to students. Researchers used questionnaires in collecting data. The samples used were taken by random sampling, where samples taken from the population were carried out irregularly. Research methods for processing data are: validity test, reliability test, and classical assumption test. In the classical assumption test, researchers used the Normality Test, multicollinearity test, and heteroscedasticity test. Then this researcher used multiple regression analysis, coefficient of determination and hypothesis testing which used the f test and t test. The results of the research conducted were that service quality and satisfaction partially had a positive and significant effect on customer loyalty.
Co-Authors Ahmad Shodikin Delis Noviawati iskandar Febriana Lengi Siprianus Fiona Lianita Ika Wulandari Mokhtar Witono Monika Monika Musawir Musawir Ni Kadek Frischa Devi Marchaeni Nisa Isdyantanti Nugraeni Nugraeni Nurul Zairina Putri Aprilia Raden Roro Santi Rahmawati Ria Pisensa Br Sembiring Rista Arimby Roma Nanda Aprina Pardede Sefica Putri Adelia Sudyartini Sudyartini Vira Aulia Wulan Intan Ihatal Janah Yudas Tadius Andi Candra Zainnita Julia Qhoirunnisa