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All Journal Jurnal Studi Manajemen dan Bisnis Empowerment Society Business Management Research
Pudjo Sugito
Universitas Merdeka Malang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Mendongkrak Kinerja Inovasi Melalui Manajemen Pengetahuan Dan Kecakapan Organisasional Dengan Mediasi Orientasi Kewirausahaan Any Rustia Dewi; Pudjo Sugito
Jurnal Studi Manajemen dan Bisnis Vol 4, No 1 (2017): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v4i1.3226

Abstract

Tujuan dilaksanakannya penelitian ini adalah untuk memperkaya khasanah keilmuan manajemen dalam konteks  kinerja inovasi. Hal itu karena melalui kemampuan  berinovasi tersebut, maka  entitas  usaha kecil menengah akan makin kompetitif sekaligus menjadi multiplier effect  peningkatan kesejahteraan masyarakat. Tujuan khususnya adalah  untuk menganalisis keterkaitan manajemen pengetahuan dan kecakapan organisasional dengan kinerja inovasi serta fungsi mediasi orientasi kewirausahaan. Populasi penelitiannya, seluruh pelaku UKM  yang berjumlah 6.050 unit di wilayah Kota Batu.  Teknik  pengumpulan data yang digunakan adalah teknik sampel proporsional dengan jumlah responden 100 sebagai syarat minimal dalam teknik analisis structural equation model.  Selanjutnya, data yang sudah terkumpul melalui instrumen penelitian yang sudah terlebih dahulu diuji validitas dan reliabilitasnya, secara bertahap akan menggunakan dua macam teknik analisis (1) factor analysis, digunakan untuk mengkonfirmasikan faktor-faktor yang paling dominan dalam satu kelompok variabel dan (2) regression weight, digunakan untuk mengkonfirmasi seberapa besar hubungan antar variabel. Berdasarkan, hasil analisis data menunjukkan bahwa terdapat keterkaitan antara manajemen pengetahuan dan kecakapan organisasional dengan kinerja inovasi yangdimediasi oleh orientasi kewirausahaan. Maknanya, kinerja inovasi dapat ditingkatkan melalui manajemen pengetahuan dan kecakapan organisasi yang dimediasi orientasi kewirausahaan.
Sales Multiplize Through E-Commerce Training For Batik Craftsman In Paiton Probolinggo Pudjo Sugito
IMPOWERMENT SOCIETY Vol 6 No 1 (2023): February
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v6i1.952

Abstract

Batik Craftsmen in Paiton Probolinggo as a business entity for the cultural heritage of the archipelago has to handle challenges that arise as a consequence of increasing competition. The marketing strategy must be carried out as well and as effectively as possible. One option is to apply an online strategy with e-commerce media which is presently the best answer for all business entities. This is due to infrmation through internet media is more effective to meet buyers in terms of informing or marketing their products without having to meet face to face. E-commerce creates it simple for consumers and producers to do business. Therefore, target of this program is to build e-commerce skills of these batik craftsmen. Technique for implementing the activities consists of a participatory approach with the local industry and trade office, e-commerce training and ends with a simulation and evaluation. Based on the evaluation analyisis of the training execution, it was revealed that the positive response of Batik Paiton craftsmen and through periodic assistance has given hope for business continuity. Even sales then experienced a lot of increase, which is very likely as an implication of the wider reach of marketing areas through e-commerce.
Interrelasi Kualitas Website dengan Keputusan Pembelian dan Fungsi Pemediasi Brand Ambassador Rafli Arliansyah; Pudjo Sugito
Business Management Research Vol 1, No 1 (2022)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v1i1.6898

Abstract

The dynamics of the development of e-commerce in Indonesia is supported by the rapid development of information technology in the form of the internet. The existence of e-commerce makes it easier for shopping activities that are not limited by place and time. e-commerce requires a place called a website which then the website can be measured using Webqual 4.0. Not only relying on web quality alone, the role of brand ambassadors is also needed in attracting consumers and influencing their purchasing decisions. This study aims to analyze the direct influence of website quality on purchasing decisions, the role of brand ambassadors on website quality on purchasing decisions, and the direct influence of brand ambassadors on purchasing decisions on Shopee customers in Malang City. This type of research is a quantitative research, with an unknown population of Malang City, while the sample in this study was 100 respondents. The sampling technique in this study used accidental random sampling. Data collection is done online using a google form containing a questionnaire, which is then distributed through private chats and group chats. Analysis of the data used is the Structure Equation Model (SEM) using Smart PLS 3. The results show that website quality has a direct effect on purchasing decisions, website quality affects brand ambassadors on purchasing decisions, and brand ambassadors directly affect purchasing decisions.
Co-Authors Any Rustia Dewi Rafli Arliansyah