Feliza Zubair
Fakultas Ilmu Komunikasi Universitas Padjadjaran

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Strategi Komunikasi Publik Dalam Membangun Pemahaman Mahasiswa Terhadap Penerapan PTNBH Feliza Zubair; Retasari Dewi; Ade Kadarisman
Profetik: Jurnal Komunikasi Vol 11, No 2 (2018)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v11i2.1328

Abstract

 Penelitian ini bertujuan untuk menganalisis strategi komunikasi publik yang dilakukan oleh Humas Institut Pertanian Bogor (IPB) dalam membangun pemahaman mahasiswa IPB terhadap penerapan PTNBH. Metode yang digunakan adalah kualitatif dengan pendekatan studi kasus. Wawancara mendalam dilakukan kepada Kabid Humas IPB dan Ketua Bem IPB, observasi dan studi pustaka .Teori yang digunakan adalah Kontruksi Atas Realitas, teori Stakeholder, teori  Relationship Management dan konsep Komunikasi Publik. Hasil penelitian menunjukan bahwa pihak IPB mengkonstruksi esensi dari PTNBH yaitu otonomi, keleluasaan dalam penyelenggaraan rumah tangganya untuk menghasilkan pendidikan yang bermutu, ke dalam program-program yang dapat mendukung kemajuan mahasiswa. IPB dapat membangun hubungan menejerial yang alamiah dengan mahasiswa. Penelitian ini menunjukan bahwa strategi komunikasi publik yang dilakukan lembaga dapat membentuk kesepahaman dalam upaya menjaga relasi yang saling menguntungkan antara pengelola atau menejemen IPB/PTNBH dengan mahasiswa.  Kata kunci:  PTNBH, Strategi, Komunikasi publik, Otonomi  The purpose of the research is to analyse the strategy of public communication implemented by Institut Pertanian Bogor (IPB) in developing comprehension of its students towards PTNBH implementation. Method used is qualitative with case study approach. Deep interview is done with Public Relations Head of IPB and Head of BEM (Badan Eksekutif Mahasiswa or Students Executive Board). In addition, this research involves observation and literature study. Theories used in this research are social construct of reality, stakeholder theory, relationship management, and public communication. Result shows that IPB has constructed the PTNBH’s essence of autonomy, freedom in managing its own administration of high quality education, programs in supporting students’ activities. IPB has the capabilities of developing a natural managerial connection with its students. The result also shows that public communication strategy implemented by institution would be able to create understanding and beneficial relationship between administrator/management of IPB and its students.  Keywords: PTNBH, Strategy, Public communication, Autonomy.
KAJIAN MENEJEMEN SPECIAL EVENT GOLDBLATT DALAM ROAD SHOW SANTRI SEHAT oleh PT BIO FARMA Feliza Zubair; Dara Anjani Shahidah
Jurnal Ilmu Komunikasi Acta Diurna Vol 13 No 1 (2017)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (133.191 KB)

Abstract

This study aims to describe the stage of the research, design, planning, coordination, andevaluation conducted by Corporate Communication of PT Bio Farma (Persero) at the Roadshow"Healthy Students" program. The method used a descriptive method with qualitative researchapproaches. Data collection methods used interviews, observation, literature study anddocumentation. The results of this study showed that the forms of research through informalresearch by searching the secondary data to determine the target audience, the concept and themeof the event is appropriate and in accordance with existing conditions, namely "Santri Sehat"embodied in the design, lighting, color and performers , Internal meetings are conducted onlythree times to communicate and coordinate to discuss preparations for implementation of theactivities. In the evaluation, the results of the implementation of the roadshow are reviewedannually by questionnaire. Based on the results of questionnaires known that more than 70% ofthe participants already have a good knowledge about the vaccine and its benefits. Through thisstudy, the researchers suggested that the situation analysis carried out by the formal and informalapproaches to search the data directly in the field, more attention to media publications oninternal company events, and reviewing the most effective time to measure basic knowledge aboutthe vaccine and its benefits.
KAJIAN MENEJEMEN SPECIAL EVENT GOLDBLATT DALAM ROAD SHOW SANTRI SEHAT oleh PT BIO FARMA Feliza Zubair; Dara Anjani Shahidah
Jurnal Ilmu Komunikasi Acta Diurna Vol 13 No 1 (2017)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (133.191 KB)

Abstract

This study aims to describe the stage of the research, design, planning, coordination, andevaluation conducted by Corporate Communication of PT Bio Farma (Persero) at the Roadshow"Healthy Students" program. The method used a descriptive method with qualitative researchapproaches. Data collection methods used interviews, observation, literature study anddocumentation. The results of this study showed that the forms of research through informalresearch by searching the secondary data to determine the target audience, the concept and themeof the event is appropriate and in accordance with existing conditions, namely "Santri Sehat"embodied in the design, lighting, color and performers , Internal meetings are conducted onlythree times to communicate and coordinate to discuss preparations for implementation of theactivities. In the evaluation, the results of the implementation of the roadshow are reviewedannually by questionnaire. Based on the results of questionnaires known that more than 70% ofthe participants already have a good knowledge about the vaccine and its benefits. Through thisstudy, the researchers suggested that the situation analysis carried out by the formal and informalapproaches to search the data directly in the field, more attention to media publications oninternal company events, and reviewing the most effective time to measure basic knowledge aboutthe vaccine and its benefits.